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- 2006012388 contributor B10420364.
- 2006012388 created "2006.".
- 2006012388 date "2006".
- 2006012388 date "2006.".
- 2006012388 dateCopyrighted "2006.".
- 2006012388 description "Includes bibliographical references (p. [126]-129).".
- 2006012388 description "Introduction -- What is selling? -- What is marketing? -- What is marketing planning? -- Stages in the preparation of a marketing plan -- Summary -- Situation analysis / the marketing audit -- The audit of the marketing environment -- The audit of marketing activity -- The audit of the marketing system -- The marketing environment / market research -- Practical example -- Internal market research -- What is market segmentation? -- Information checklist -- How to present the figures -- Situation analysis -- Swot analysis -- Summary -- Objectives, strategies and action plans -- What is a marketing objective? -- The product portfolio -- Relative market growth rate and share -- Gap analysis -- What is a marketing strategy? -- Pricing strategies -- Action plans -- Summary -- Distribution, promotion and budgets -- The distribution plan -- The advertising and promotions plan -- Costs and budgets -- Budgeting the cost of a marketing plan -- Summary -- Writing the plan -- Introduction -- Executive summary -- Situation analysis -- Marketing objectives -- Marketing strategies -- Schedules of what/where/how -- Sales promotion -- Budgets and the profit and loss account -- Controls and update procedures -- Summary -- Presenting the plan, follow-up and revision -- Presenting the plan -- Follow-up and revision -- Conclusion -- Appendix / marketing plan for the UK market.".
- 2006012388 extent "vi, 129 p. :".
- 2006012388 identifier "0749445548".
- 2006012388 identifier "9780749445546".
- 2006012388 identifier 2006012388-d.html.
- 2006012388 identifier 2006012388-b.html.
- 2006012388 identifier 2006012388.html.
- 2006012388 isPartOf "Creating success".
- 2006012388 issued "2006".
- 2006012388 issued "2006.".
- 2006012388 language "eng".
- 2006012388 publisher "London ; Philadelphia : Kogan Page,".
- 2006012388 subject "658.8/02 22".
- 2006012388 subject "HF5415.13 .W48 2006".
- 2006012388 subject "Marketing Management.".
- 2006012388 tableOfContents "Introduction -- What is selling? -- What is marketing? -- What is marketing planning? -- Stages in the preparation of a marketing plan -- Summary -- Situation analysis / the marketing audit -- The audit of the marketing environment -- The audit of marketing activity -- The audit of the marketing system -- The marketing environment / market research -- Practical example -- Internal market research -- What is market segmentation? -- Information checklist -- How to present the figures -- Situation analysis -- Swot analysis -- Summary -- Objectives, strategies and action plans -- What is a marketing objective? -- The product portfolio -- Relative market growth rate and share -- Gap analysis -- What is a marketing strategy? -- Pricing strategies -- Action plans -- Summary -- Distribution, promotion and budgets -- The distribution plan -- The advertising and promotions plan -- Costs and budgets -- Budgeting the cost of a marketing plan -- Summary -- Writing the plan -- Introduction -- Executive summary -- Situation analysis -- Marketing objectives -- Marketing strategies -- Schedules of what/where/how -- Sales promotion -- Budgets and the profit and loss account -- Controls and update procedures -- Summary -- Presenting the plan, follow-up and revision -- Presenting the plan -- Follow-up and revision -- Conclusion -- Appendix / marketing plan for the UK market.".
- 2006012388 title "How to write a marketing plan / John Westwood.".
- 2006012388 type "text".