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- 2006014467 contributor B10422821.
- 2006014467 created "c2007.".
- 2006014467 date "2007".
- 2006014467 date "c2007.".
- 2006014467 dateCopyrighted "c2007.".
- 2006014467 description "Includes bibliographical references and index.".
- 2006014467 description "Introduction to sports marketing -- Marketing through sports -- Introduction to sponsorship -- Sponsorship objectives and components -- The sponsorship commitment: resources and duration -- Ambush marketing -- Leveraging -- Developing and selling the sponsorship proposal -- Pre-event evaluation -- Postevent evaluation -- Sponsorship foundation and failure -- Endorsements -- Venue naming rights -- Licensing -- Segmentation of the sports market -- Product decisions in sports marketing -- Distribution decisions in sports marketing -- Pricing decisions in sports marketing -- Developing a promotional strategy for the marketing of sports products -- Relationship marketing in the business of sports -- The role of the technology in sports marketing -- Controversial issues in sports marketing.".
- 2006014467 extent "xvi, 480 p. :".
- 2006014467 identifier "007312821X (alk. paper)".
- 2006014467 identifier "9780073128214 (alk. paper)".
- 2006014467 identifier 2006014467-d.html.
- 2006014467 identifier 2006014467-t.html.
- 2006014467 issued "2007".
- 2006014467 issued "c2007.".
- 2006014467 language "eng".
- 2006014467 publisher "Boston : McGraw-Hill/Irwin,".
- 2006014467 subject "796.06/98 22".
- 2006014467 subject "GV716 .F85 2007".
- 2006014467 subject "Sports Marketing.".
- 2006014467 tableOfContents "Introduction to sports marketing -- Marketing through sports -- Introduction to sponsorship -- Sponsorship objectives and components -- The sponsorship commitment: resources and duration -- Ambush marketing -- Leveraging -- Developing and selling the sponsorship proposal -- Pre-event evaluation -- Postevent evaluation -- Sponsorship foundation and failure -- Endorsements -- Venue naming rights -- Licensing -- Segmentation of the sports market -- Product decisions in sports marketing -- Distribution decisions in sports marketing -- Pricing decisions in sports marketing -- Developing a promotional strategy for the marketing of sports products -- Relationship marketing in the business of sports -- The role of the technology in sports marketing -- Controversial issues in sports marketing.".
- 2006014467 title "Sports marketing / Sam Fullerton.".
- 2006014467 type "text".