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- 2006014705 contributor B10423113.
- 2006014705 created "c2006.".
- 2006014705 date "2006".
- 2006014705 date "c2006.".
- 2006014705 dateCopyrighted "c2006.".
- 2006014705 description "The hot button principle -- The universality of hot buttons -- How hot buttons influence behavior -- How to find your buyers' hot buttons -- Hot button #1The desire for control -- Hot button #2 I'm better than you -- Hot button #3 The excitement of discovery -- Hot button #4 Revaluing -- Hot button #5 Family values -- Hot button #6 The desire to belong -- Hot button #7 Fun is its own reward -- Hot button #8 Poverty of time -- Hot button #9 The desire to get the best that can be got -- Hot button #10 Self-achievement -- Hot button #11 Sex, love, and romance -- Hot button #12 The nurturing response -- Hot button #13 Reinventing oneself -- Hot button #14 Make me smarter -- Hot button #15 Power, dominance, and influence -- Hot button #16 Wish fulfillment -- A short conclusion.".
- 2006014705 extent "viii, 263 p. :".
- 2006014705 identifier "1593375166".
- 2006014705 identifier 2006014705.html.
- 2006014705 issued "2006".
- 2006014705 issued "c2006.".
- 2006014705 language "eng".
- 2006014705 publisher "Avon, Mass. : Adams Business,".
- 2006014705 subject "658.8501/9 22".
- 2006014705 subject "Consumer behavior.".
- 2006014705 subject "Consumption (Economics) Psychological aspects.".
- 2006014705 subject "HF5438.8.P75 F45 2006".
- 2006014705 subject "Selling Psychological aspects.".
- 2006014705 tableOfContents "The hot button principle -- The universality of hot buttons -- How hot buttons influence behavior -- How to find your buyers' hot buttons -- Hot button #1The desire for control -- Hot button #2 I'm better than you -- Hot button #3 The excitement of discovery -- Hot button #4 Revaluing -- Hot button #5 Family values -- Hot button #6 The desire to belong -- Hot button #7 Fun is its own reward -- Hot button #8 Poverty of time -- Hot button #9 The desire to get the best that can be got -- Hot button #10 Self-achievement -- Hot button #11 Sex, love, and romance -- Hot button #12 The nurturing response -- Hot button #13 Reinventing oneself -- Hot button #14 Make me smarter -- Hot button #15 Power, dominance, and influence -- Hot button #16 Wish fulfillment -- A short conclusion.".
- 2006014705 title "Hot button marketing / Barry Feig.".
- 2006014705 type "text".