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- 2006014706 alternative "Ten ways to screw up an ad campaign".
- 2006014706 contributor B10423114.
- 2006014706 created "c2006.".
- 2006014706 date "2006".
- 2006014706 date "c2006.".
- 2006014706 dateCopyrighted "c2006.".
- 2006014706 description "Includes bibliographical references (p. 249) and index.".
- 2006014706 extent "vii, 262 p. ;".
- 2006014706 identifier "1598690825".
- 2006014706 identifier 2006014706.html.
- 2006014706 issued "2006".
- 2006014706 issued "c2006.".
- 2006014706 language "eng".
- 2006014706 publisher "Avon, Mass. : Adams Media,".
- 2006014706 subject "659.1/13 22".
- 2006014706 subject "Advertising.".
- 2006014706 subject "HF5823 .C555 2006".
- 2006014706 subject "Small business.".
- 2006014706 title "10 ways to screw up an ad campaign : and how to create ones that work / Barry H. Cohen.".
- 2006014706 title "Ten ways to screw up an ad campaign".
- 2006014706 type "text".