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- 2006015551 contributor B10424159.
- 2006015551 contributor B10424160.
- 2006015551 created "c2006.".
- 2006015551 date "2006".
- 2006015551 date "c2006.".
- 2006015551 dateCopyrighted "c2006.".
- 2006015551 description "The background -- Why reputation matters -- Evolution of gay consumers -- The essential role of research -- Counting gays -- The opportunity -- Gay buying power -- Corporate reputation and brand loyalty -- Gay media, connections, and community -- The strategy -- Steps for success: strategies in the real world -- Out for a test drive -- Understanding and managing backlash -- Resources.".
- 2006015551 extent "xxi, 179 p. :".
- 2006015551 identifier "1419505203".
- 2006015551 identifier "9781419505201".
- 2006015551 identifier 2006015551-d.html.
- 2006015551 identifier 2006015551-b.html.
- 2006015551 identifier 2006015551.html.
- 2006015551 issued "2006".
- 2006015551 issued "c2006.".
- 2006015551 language "eng".
- 2006015551 publisher "Chicago : Kaplan Pub.,".
- 2006015551 spatial "United States.".
- 2006015551 subject "658.80086/640973 22".
- 2006015551 subject "Gay consumers United States.".
- 2006015551 subject "HF5415.33.U6 W58 2006".
- 2006015551 subject "Target marketing United States.".
- 2006015551 tableOfContents "The background -- Why reputation matters -- Evolution of gay consumers -- The essential role of research -- Counting gays -- The opportunity -- Gay buying power -- Corporate reputation and brand loyalty -- Gay media, connections, and community -- The strategy -- Steps for success: strategies in the real world -- Out for a test drive -- Understanding and managing backlash -- Resources.".
- 2006015551 title "Business inside out : capturing millions of brand-loyal gay consumers / Robert Witeck and Wesley Combs.".
- 2006015551 type "text".