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- 2006016643 contributor B10425433.
- 2006016643 created "c2007.".
- 2006016643 date "2007".
- 2006016643 date "c2007.".
- 2006016643 dateCopyrighted "c2007.".
- 2006016643 description "Includes bibliographical references (p. 231-232) and index.".
- 2006016643 description "Rev up your thinking with creative stimulation -- Play with typography's multiple personalities -- Ebrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers.".
- 2006016643 extent "xii, 237 p. :".
- 2006016643 identifier "0742541363 (cloth : alk. paper)".
- 2006016643 identifier "0742541371 (pbk. : alk. paper)".
- 2006016643 identifier "9780742541368 (cloth : alk. paper)".
- 2006016643 identifier "9780742541375 (pbk. : alk. paper)".
- 2006016643 issued "2007".
- 2006016643 issued "c2007.".
- 2006016643 language "eng".
- 2006016643 publisher "Lanham, Md. : Rowman & Littlefield Publishers,".
- 2006016643 subject "659.1 22".
- 2006016643 subject "Advertising media planning.".
- 2006016643 subject "Advertising.".
- 2006016643 subject "Commercial art.".
- 2006016643 subject "Creation (Literary, artistic, etc.)".
- 2006016643 subject "Graphic design (Typography)".
- 2006016643 subject "HF5823 .B454 2007".
- 2006016643 tableOfContents "Rev up your thinking with creative stimulation -- Play with typography's multiple personalities -- Ebrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers.".
- 2006016643 title "Street-smart advertising : how to win the battle of the buzz / Margo Berman.".
- 2006016643 type "text".