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- 2006017784 contributor B10426810.
- 2006017784 created "c2007.".
- 2006017784 date "2007".
- 2006017784 date "c2007.".
- 2006017784 dateCopyrighted "c2007.".
- 2006017784 description "Includes bibliographical references (p. 387-392) and index.".
- 2006017784 description "Introduction -- Language and communication -- Persuasive messages -- Propaganda -- Argumentation -- Ethics and deception -- Understanding audiences and cultures -- Needs, emotions, motivations, and vulnerabilities -- Empirical theories of persuasion -- Empirical persuasion research -- Verbal and visual rhetorical theories -- Persuasion and politics -- Campaigns, counterpublics, movements, and cults -- Media influence : advertising, news, entertainment -- Skills for senders -- Skills for receivers.".
- 2006017784 extent "xxi, 408 p. :".
- 2006017784 identifier "0742536742 (pbk. : alk. paper)".
- 2006017784 identifier "9780742536746 (pbk. : alk. paper)".
- 2006017784 identifier 2006017784.html.
- 2006017784 issued "2007".
- 2006017784 issued "c2007.".
- 2006017784 language "eng".
- 2006017784 publisher "Lanham, Md. : Rowman & Littlefield,".
- 2006017784 subject "303.3/42 22".
- 2006017784 subject "HM1196 .R64 2006".
- 2006017784 subject "Persuasion (Psychology) Social aspects.".
- 2006017784 subject "Persuasion (Rhetoric)".
- 2006017784 subject "Propaganda.".
- 2006017784 tableOfContents "Introduction -- Language and communication -- Persuasive messages -- Propaganda -- Argumentation -- Ethics and deception -- Understanding audiences and cultures -- Needs, emotions, motivations, and vulnerabilities -- Empirical theories of persuasion -- Empirical persuasion research -- Verbal and visual rhetorical theories -- Persuasion and politics -- Campaigns, counterpublics, movements, and cults -- Media influence : advertising, news, entertainment -- Skills for senders -- Skills for receivers.".
- 2006017784 title "Persuasion : messages, receivers, and contexts / William Rogers.".
- 2006017784 type "text".