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- 2006018779 contributor B10427998.
- 2006018779 contributor B10427999.
- 2006018779 created "c2006.".
- 2006018779 date "2006".
- 2006018779 date "c2006.".
- 2006018779 dateCopyrighted "c2006.".
- 2006018779 description "Includes bibliographical references (p. 307-327) and index.".
- 2006018779 description "Reaching the elusive fan : The fan challenge; Sports in trouble; How fans connect -- Connecting to the elusive fan: Reinventing the sports brand; Generating the sports brand transformation; Implementing the sports brand transformation; Communicating the sports brand -- Surviving in the sports fan marketplace: Sustaining the fan connection; Successful cases in sports branding; The future of fan connection.".
- 2006018779 extent "xiv, 345 p. ;".
- 2006018779 identifier "0071454098 (alk. paper)".
- 2006018779 identifier "9780071454094 (alk. paper)".
- 2006018779 identifier 2006018779-b.html.
- 2006018779 identifier 2006018779-d.html.
- 2006018779 identifier 2006018779-t.html.
- 2006018779 issued "2006".
- 2006018779 issued "c2006.".
- 2006018779 language "eng".
- 2006018779 publisher "New York : McGraw-Hill,".
- 2006018779 spatial "United States.".
- 2006018779 subject "796.06/98 22".
- 2006018779 subject "Communication in marketing.".
- 2006018779 subject "GV716 .R45 2006".
- 2006018779 subject "Professional sports United States.".
- 2006018779 subject "Sports Economic aspects.".
- 2006018779 subject "Sports Marketing.".
- 2006018779 subject "Sports spectators United States.".
- 2006018779 tableOfContents "Reaching the elusive fan : The fan challenge; Sports in trouble; How fans connect -- Connecting to the elusive fan: Reinventing the sports brand; Generating the sports brand transformation; Implementing the sports brand transformation; Communicating the sports brand -- Surviving in the sports fan marketplace: Sustaining the fan connection; Successful cases in sports branding; The future of fan connection.".
- 2006018779 title "The elusive fan : reinventing sports in a crowded marketplace / Irving Rein, Philip Kotler, Ben Shields.".
- 2006018779 type "text".