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- 2006020025 contributor B10429464.
- 2006020025 created "2007.".
- 2006020025 date "2007".
- 2006020025 date "2007.".
- 2006020025 dateCopyrighted "2007.".
- 2006020025 description "Includes Web resources.".
- 2006020025 description "Includes bibliographical references and index.".
- 2006020025 description "Introduction : the marketing of sport / Simon Chadwick and John Beech -- Marketing in for-profit and not-for-profit sport organisations / Paul Turner -- Alternative paradigms and sport marketing / Susan Bridgewater -- Understanding the sport marketing environment / Paul Kitchin -- Sport and consumer buying behaviour / Linda Trenberth and Ron Garland -- Sport organisation buying behaviour / Ann Bourke -- Segmentation, targeting, and positioning in sport / Kim Harris and Dominic Elliott -- Sport market research and marketing information systems / Linda Trenberth and Ron Garland -- Managing sport products and services / David Harness and Tina Harness -- Developing and extending sports brands / Artemisia Apostolopoulou and James M. Gladden -- The sport integrated marketing communications mix / Maria Hopwood -- Direct, database and online marketing in sport / Paul Turner -- Sponsorship, endorsements, and naming rights / Michel Desbordes and Gary Tribou -- Sports public relations / Maria Hopwood -- Pricing sports and sports pricing strategies / Rudi Meir and Dave Arthur -- Distribution channels and sports logistics / Leigh Sparks -- Sports goods retailing / Leigh Sparks -- Strategic sport marketing / Dave Arthur -- Achieving competitive advantage and leading strategic change in sport organisations / Ann Bourke -- International sports marketing and globalisation / Susan Bridgewater -- Organisation, implementation, management and control of marketing in sport / Dave Arthur -- Managing service quality and innovation in sport / Gary Tribou and Michel Desbordes -- The future of sport marketing / Simon Chadwick -- The marketing of sport : a practitioner perspective / Nick Wake.".
- 2006020025 extent "xxxv, 555 p. :".
- 2006020025 identifier "027368826X (pbk.)".
- 2006020025 identifier "9780273688266 (pbk.)".
- 2006020025 identifier 2006020025.html.
- 2006020025 issued "2007".
- 2006020025 issued "2007.".
- 2006020025 language "eng".
- 2006020025 publisher "Harlow, England ; New York : Prentice Hall/Financial Times,".
- 2006020025 subject "GV716 .M364 2007".
- 2006020025 subject "Sports Marketing.".
- 2006020025 tableOfContents "Introduction : the marketing of sport / Simon Chadwick and John Beech -- Marketing in for-profit and not-for-profit sport organisations / Paul Turner -- Alternative paradigms and sport marketing / Susan Bridgewater -- Understanding the sport marketing environment / Paul Kitchin -- Sport and consumer buying behaviour / Linda Trenberth and Ron Garland -- Sport organisation buying behaviour / Ann Bourke -- Segmentation, targeting, and positioning in sport / Kim Harris and Dominic Elliott -- Sport market research and marketing information systems / Linda Trenberth and Ron Garland -- Managing sport products and services / David Harness and Tina Harness -- Developing and extending sports brands / Artemisia Apostolopoulou and James M. Gladden -- The sport integrated marketing communications mix / Maria Hopwood -- Direct, database and online marketing in sport / Paul Turner -- Sponsorship, endorsements, and naming rights / Michel Desbordes and Gary Tribou -- Sports public relations / Maria Hopwood -- Pricing sports and sports pricing strategies / Rudi Meir and Dave Arthur -- Distribution channels and sports logistics / Leigh Sparks -- Sports goods retailing / Leigh Sparks -- Strategic sport marketing / Dave Arthur -- Achieving competitive advantage and leading strategic change in sport organisations / Ann Bourke -- International sports marketing and globalisation / Susan Bridgewater -- Organisation, implementation, management and control of marketing in sport / Dave Arthur -- Managing service quality and innovation in sport / Gary Tribou and Michel Desbordes -- The future of sport marketing / Simon Chadwick -- The marketing of sport : a practitioner perspective / Nick Wake.".
- 2006020025 title "The marketing of sport / edited by John Beech and Simon Chadwick.".
- 2006020025 type "text".