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- 2006020335 contributor B10429838.
- 2006020335 created "c2007.".
- 2006020335 date "2007".
- 2006020335 date "c2007.".
- 2006020335 dateCopyrighted "c2007.".
- 2006020335 description "What is public relations? the engineering of perception -- Everyone needs PR but I can't afford it -- Big agency vs small : bigger is not always better -- Strategy & tactics : who are we talking to? -- Brainstorming : there are no bad ideas -- Spin or win? assume media skepticism -- The target media & media lists -- Are you ready? getting the word out -- There's more than the New York Times : television, radio, community newspapers & newsletters -- How to stage manage the interview : don't blow it now -- News conferences : build it and they might not come -- Surveys, surveys, surveys : measuring public opinion -- Crisis communications : what to do if disaster strikes -- The internet : the new PR -- Performance-based PR : changing the playing field -- The worthy cause : PR to the rescue -- Read, read, read and other ways to stay ahead -- PR, advertising & journalism, synergies & frictions -- Evaluating the pr program : the nuts and bolts of measurement -- Learn from experience : mistakes you shouldn't make -- The future of public relations : what now?".
- 2006020335 extent "xiii, 241 p. ;".
- 2006020335 identifier "9781419523670 (pbk.)".
- 2006020335 identifier 2006020335.html.
- 2006020335 issued "2007".
- 2006020335 issued "c2007.".
- 2006020335 language "eng".
- 2006020335 publisher "Chicago, Ill : Kaplan Pub.,".
- 2006020335 subject "659.2 22".
- 2006020335 subject "HM1221 .S24 2007".
- 2006020335 subject "Public relations.".
- 2006020335 tableOfContents "What is public relations? the engineering of perception -- Everyone needs PR but I can't afford it -- Big agency vs small : bigger is not always better -- Strategy & tactics : who are we talking to? -- Brainstorming : there are no bad ideas -- Spin or win? assume media skepticism -- The target media & media lists -- Are you ready? getting the word out -- There's more than the New York Times : television, radio, community newspapers & newsletters -- How to stage manage the interview : don't blow it now -- News conferences : build it and they might not come -- Surveys, surveys, surveys : measuring public opinion -- Crisis communications : what to do if disaster strikes -- The internet : the new PR -- Performance-based PR : changing the playing field -- The worthy cause : PR to the rescue -- Read, read, read and other ways to stay ahead -- PR, advertising & journalism, synergies & frictions -- Evaluating the pr program : the nuts and bolts of measurement -- Learn from experience : mistakes you shouldn't make -- The future of public relations : what now?".
- 2006020335 title "PR on a budget / Leonard Saffir.".
- 2006020335 type "text".