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- 2006020343 contributor B10429850.
- 2006020343 contributor B10429851.
- 2006020343 created "c2007.".
- 2006020343 date "2007".
- 2006020343 date "c2007.".
- 2006020343 dateCopyrighted "c2007.".
- 2006020343 description "Making marketing happen -- The marketing plan -- Knowing consumers -- Segmenting and targeting markets -- Marketing research -- Developing and managing products -- Marketing channel management -- Retailing -- Pricing -- Marketing communications and personal selling -- Advertising -- Publicity, public relations, and sales promotions -- Internet marketing.".
- 2006020343 extent "xxiv, 349 p. :".
- 2006020343 identifier "0471790796 (pbk.)".
- 2006020343 identifier "9780471790792 (pbk.)".
- 2006020343 identifier 2006020343-d.html.
- 2006020343 identifier 2006020343-b.html.
- 2006020343 identifier 2006020343.html.
- 2006020343 isPartOf "Wiley pathways".
- 2006020343 issued "2007".
- 2006020343 issued "c2007.".
- 2006020343 language "eng".
- 2006020343 publisher "Hoboken, NJ : John Wiley,".
- 2006020343 subject "658.8 22".
- 2006020343 subject "HF5415 .H487 2007".
- 2006020343 subject "Marketing.".
- 2006020343 tableOfContents "Making marketing happen -- The marketing plan -- Knowing consumers -- Segmenting and targeting markets -- Marketing research -- Developing and managing products -- Marketing channel management -- Retailing -- Pricing -- Marketing communications and personal selling -- Advertising -- Publicity, public relations, and sales promotions -- Internet marketing.".
- 2006020343 title "Marketing / Alexander Hiam with Linda G. Rastelli.".
- 2006020343 type "text".