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- 2006020354 contributor B10429862.
- 2006020354 created "c2006.".
- 2006020354 date "2006".
- 2006020354 date "c2006.".
- 2006020354 dateCopyrighted "c2006.".
- 2006020354 description "Includes bibliographical references and index.".
- 2006020354 description "Introduction to scenario planning / Gill Ringland -- Securing future revenue / Laurie Young -- Marketing strategy and scenarios / Paul Fifield -- Scenario planning and innovation / Tim Westall -- Scenarios in customer management / Merlin Stone and Neil Woodcock -- Scenarios in brand valuation and brand portfolio strategy / David Haigh -- Marketing communication : radical or rational change? / Don E. Schultz -- Scenarios for fast moving sectors / Andrew Curry, Lloyd Burdett, and Crawford Hollingworth -- Conclusions.".
- 2006020354 extent "xv, 227 p. :".
- 2006020354 identifier "0470032723 (hbk.)".
- 2006020354 identifier "9780470032725 (hbk.)".
- 2006020354 identifier 2006020354-b.html.
- 2006020354 identifier 2006020354-d.html.
- 2006020354 identifier 2006020354.html.
- 2006020354 issued "2006".
- 2006020354 issued "c2006.".
- 2006020354 language "eng".
- 2006020354 publisher "Chichester, England ; Hoboken, NJ : Wiley,".
- 2006020354 subject "658.8/02 22".
- 2006020354 subject "HF5415.13 .S276 2006".
- 2006020354 subject "Marketing Management.".
- 2006020354 subject "Strategic planning.".
- 2006020354 tableOfContents "Introduction to scenario planning / Gill Ringland -- Securing future revenue / Laurie Young -- Marketing strategy and scenarios / Paul Fifield -- Scenario planning and innovation / Tim Westall -- Scenarios in customer management / Merlin Stone and Neil Woodcock -- Scenarios in brand valuation and brand portfolio strategy / David Haigh -- Marketing communication : radical or rational change? / Don E. Schultz -- Scenarios for fast moving sectors / Andrew Curry, Lloyd Burdett, and Crawford Hollingworth -- Conclusions.".
- 2006020354 title "Scenarios in marketing : from vision to decision / edited by Gill Ringland and Laurie Young.".
- 2006020354 type "text".