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- 2006022341 contributor B10432266.
- 2006022341 created "2007.".
- 2006022341 date "2007".
- 2006022341 date "2007.".
- 2006022341 dateCopyrighted "2007.".
- 2006022341 description "IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth.".
- 2006022341 description "Includes bibliographical references and index.".
- 2006022341 extent "viii, 326 p. :".
- 2006022341 identifier "9780195180862 (cloth : alk. paper)".
- 2006022341 identifier 2006022341-b.html.
- 2006022341 identifier 2006022341-d.html.
- 2006022341 identifier 2006022341.html.
- 2006022341 issued "2007".
- 2006022341 issued "2007.".
- 2006022341 language "eng".
- 2006022341 publisher "Oxford ; New York : Oxford University Press,".
- 2006022341 subject "658.4 22".
- 2006022341 subject "Business planning.".
- 2006022341 subject "Corporations Growth.".
- 2006022341 subject "Creative ability in business.".
- 2006022341 subject "HF5386 .M564 2007".
- 2006022341 subject "Market segmentation.".
- 2006022341 subject "Marketing research.".
- 2006022341 subject "New products Management.".
- 2006022341 subject "Success in business.".
- 2006022341 tableOfContents "IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth.".
- 2006022341 title "The fast path to corporate growth : leveraging knowledge and technologies to new market applications / Marc H. Meyer.".
- 2006022341 type "text".