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- 2006023780 contributor B10433974.
- 2006023780 contributor B10433975.
- 2006023780 created "c2007.".
- 2006023780 date "2007".
- 2006023780 date "c2007.".
- 2006023780 dateCopyrighted "c2007.".
- 2006023780 description "Brand under attack from private labels -- Retailer strategies vis-à-vis private labels -- Competing on price with traditional private labels -- Competing on quality with premium store brands -- Competing for the rational consumer with value innovator own labels -- Encircling manufacturer brands with retailer brand portfolios -- Successful private labels are about more than just price -- Maximizing retailer profitability using private labels -- Manufacturer strategies vis-à-vis private labels -- Produce private labels for greater profits -- Partner effectively to craft win-win relationships -- Innovate brilliantly to beat private labels -- Fight selectively to marshall resources against private labels -- Create winning value propositions for manufacturer brands -- Are brands dead?.".
- 2006023780 extent "xvii, 270 p. :".
- 2006023780 identifier "1422101673".
- 2006023780 identifier "9781422101674".
- 2006023780 identifier 2006023780-b.html.
- 2006023780 identifier 2006023780-d.html.
- 2006023780 identifier 2006023780.html.
- 2006023780 issued "2007".
- 2006023780 issued "c2007.".
- 2006023780 language "eng".
- 2006023780 publisher "Boston, Mass. : Harvard Business School Press,".
- 2006023780 subject "658.8/27 22".
- 2006023780 subject "Branding (Marketing)".
- 2006023780 subject "HD69.B7 K855 2007".
- 2006023780 tableOfContents "Brand under attack from private labels -- Retailer strategies vis-à-vis private labels -- Competing on price with traditional private labels -- Competing on quality with premium store brands -- Competing for the rational consumer with value innovator own labels -- Encircling manufacturer brands with retailer brand portfolios -- Successful private labels are about more than just price -- Maximizing retailer profitability using private labels -- Manufacturer strategies vis-à-vis private labels -- Produce private labels for greater profits -- Partner effectively to craft win-win relationships -- Innovate brilliantly to beat private labels -- Fight selectively to marshall resources against private labels -- Create winning value propositions for manufacturer brands -- Are brands dead?.".
- 2006023780 title "Private label strategy : how to meet the store brand challenge / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.".
- 2006023780 type "text".