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- 2006023957 abstract "An Introduction to Market and Social Research is an easy -to-use guide for anyone who needs to understand the basic principles and techniques of effective market or social research. This step-by-step textbook contains clear descriptions, practical examples and activities that will help you to gain a clear understanding of the research process and how research information can be used effectivily in business decision making. A vital study guide for those working towards the MRS/City & Guilds Certificate in Market & Social Research, it follows the syllabus and contains regular revision sections to help candidates study for the exam. Key topics covered include: introducing market research; defingin research objectives; selecting a research design; identifying different research methods; understanding how sampling works; using quantitative research methods; using qualitative research methods; designing the questionaire; analysing research data; reporting and communicating research findings; developing your career in market research.".
- 2006023957 alternative "Introduction to market and social research".
- 2006023957 contributor B10434197.
- 2006023957 contributor B10434198.
- 2006023957 created "2006.".
- 2006023957 date "2006".
- 2006023957 date "2006.".
- 2006023957 dateCopyrighted "2006.".
- 2006023957 description "An Introduction to Market and Social Research is an easy -to-use guide for anyone who needs to understand the basic principles and techniques of effective market or social research. This step-by-step textbook contains clear descriptions, practical examples and activities that will help you to gain a clear understanding of the research process and how research information can be used effectivily in business decision making. A vital study guide for those working towards the MRS/City & Guilds Certificate in Market & Social Research, it follows the syllabus and contains regular revision sections to help candidates study for the exam. Key topics covered include: introducing market research; defingin research objectives; selecting a research design; identifying different research methods; understanding how sampling works; using quantitative research methods; using qualitative research methods; designing the questionaire; analysing research data; reporting and communicating research findings; developing your career in market research.".
- 2006023957 description "Includes bibliographical references (p. [149]) and index.".
- 2006023957 description "Introduction to market research -- Why do I need research? Introducing market research -- What do I need to know? Defining research objectives -- How am I going to do it? Selecting a research design -- How can I gather information? Identifying different research methods -- Designing a research project: the tools of market research -- Who should I talk to? Understanding how sampling works -- Where can I find the data I need? Using quantitative research methods -- How can I find out what people feel about issues? Using qualitative research methods -- What questions should I ask? Designing the questionnaire -- Completing a market research project -- How do I know what it all means? Analysing research data -- What do I do with the information? Reporting and communicating research findings -- Where do I go from here? Developing your career in market research -- Test Yourself -- Task Answer Guide.".
- 2006023957 extent "iv, 154 p. ;".
- 2006023957 identifier "0749443774".
- 2006023957 identifier "9780749443771".
- 2006023957 identifier 2006023957-d.html.
- 2006023957 identifier 2006023957-b.html.
- 2006023957 identifier 2006023957.html.
- 2006023957 issued "2006".
- 2006023957 issued "2006.".
- 2006023957 language "eng".
- 2006023957 publisher "London ; Philadelphia : Kogan Page,".
- 2006023957 subject "658.8/3 22".
- 2006023957 subject "HF5415.2 .A17 2006".
- 2006023957 subject "Marketing research.".
- 2006023957 tableOfContents "Introduction to market research -- Why do I need research? Introducing market research -- What do I need to know? Defining research objectives -- How am I going to do it? Selecting a research design -- How can I gather information? Identifying different research methods -- Designing a research project: the tools of market research -- Who should I talk to? Understanding how sampling works -- Where can I find the data I need? Using quantitative research methods -- How can I find out what people feel about issues? Using qualitative research methods -- What questions should I ask? Designing the questionnaire -- Completing a market research project -- How do I know what it all means? Analysing research data -- What do I do with the information? Reporting and communicating research findings -- Where do I go from here? Developing your career in market research -- Test Yourself -- Task Answer Guide.".
- 2006023957 title "An introduction to market & social research : planning & using research tools & techniques / Karen Adams & Ian Brace.".
- 2006023957 title "Introduction to market and social research".
- 2006023957 type "text".