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- 2006023993 alternative "Essentials of Business Research Methods.".
- 2006023993 contributor B10434238.
- 2006023993 created "2007.".
- 2006023993 date "2007".
- 2006023993 date "2007.".
- 2006023993 dateCopyrighted "2007.".
- 2006023993 description "Ethical obligations of research participants -- Gaining access to respondents -- summary -- Defining the research problem and reviewing the literature -- Learning outcomes -- Introduction -- What is a good research topic -- Research questions and objectives -- Writing a research proposal -- Preparing a literature review -- Sources of literature -- Planning the literature search -- Writing a literature review -- The literature review and research questions -- Summary -- Secondary data -- Learning outcomes -- Introduction -- Value of secondary data -- Nature and scope of secondary data -- Secondary data sources -- Internal background reviews -- External sources of secondary data -- Syndicated sources of secondary data -- Using the Internet to obtain secondary data -- Applications of secondary research in practice -- Summary -- Conceptualization and research design -- Learning outcomes -- Introduction -- Developing a conceptual model -- Identify variables & constructs -- Specify hypotheses & relationships -- Draw conceptual model -- Basic research designs -- Exploratory -- Descriptive -- Causal -- Combining research designs -- Summary -- Sampling approaches -- Learning outcomes -- Introduction -- Sampling -- Sampling process -- Probability sampling -- Nonprobability sampling -- Sample size -- Summary -- Data collection methods -- Learning outcomes -- Introduction -- Data collection -- Qualitative vs. quantitative -- Observation -- Survey approaches, including panels -- Depth interviews -- Focus groups -- Case studies -- Content analysis -- Summary -- Measurement & scaling -- Learning outcomes -- Introduction -- What is a concept? -- How to measure concepts -- Practical decisions when developing scales -- Criteria for assessing measurement scales -- How to develop a scale -- Summary -- Designing the questionnaire -- Learning outcomes -- Introduction -- Questionnaire design -- Questionnaire sections and sequence -- Preparing and presenting good questions -- Pretesting questionnaires -- Summary -- Basic data analysis for qualitative research -- Learning outcomes -- Introduction -- Data preparation -- Analyzing qualitative research -- Summary -- Basic data analysis for quantitative research -- Learning outcomes -- Introduction -- Data preparation -- Using charts and graphs -- Measures of central tendency -- Measures of dispersion -- Other diagnostic measures -- Summary -- Testing hypotheses -- Learning outcomes -- Introduction -- Understanding hypothesized relationships -- Hypothesis testing -- Single group hypothesis testing -- Chi-square & T-test -- Multiple group hypothesis testing -- Analysis of variance -- Summary -- Assessing relationships between variables -- Learning outcomes -- Introduction -- Types of relationships -- Covariation and variable relationships -- Analyzing association using correlation -- Prediction using regression -- Summary -- Reporting & presenting results -- Learning outcomes -- Introduction -- Written and oral communication -- The written research report -- Guidelines for the written report -- Oral presentations -- Using visuals -- Summary.".
- 2006023993 description "Includes bibliographical references and index.".
- 2006023993 extent "p. cm.".
- 2006023993 identifier "0470034041 (pbk. : alk. paper)".
- 2006023993 identifier "9780470034040 (pbk. : alk. paper)".
- 2006023993 identifier 2006023993.html.
- 2006023993 issued "2007".
- 2006023993 issued "2007.".
- 2006023993 language "eng".
- 2006023993 publisher "Chichester, West Sussex, England ; Hoboken, N.J. : John Wiley & Sons Ltd.,".
- 2006023993 subject "650.072 22".
- 2006023993 subject "Business Research.".
- 2006023993 subject "HD30.4 .R475 2007".
- 2006023993 tableOfContents "Ethical obligations of research participants -- Gaining access to respondents -- summary -- Defining the research problem and reviewing the literature -- Learning outcomes -- Introduction -- What is a good research topic -- Research questions and objectives -- Writing a research proposal -- Preparing a literature review -- Sources of literature -- Planning the literature search -- Writing a literature review -- The literature review and research questions -- Summary -- Secondary data -- Learning outcomes -- Introduction -- Value of secondary data -- Nature and scope of secondary data -- Secondary data sources -- Internal background reviews -- External sources of secondary data -- Syndicated sources of secondary data -- Using the Internet to obtain secondary data -- Applications of secondary research in practice -- Summary -- Conceptualization and research design -- Learning outcomes -- Introduction -- Developing a conceptual model -- Identify variables & constructs -- Specify hypotheses & relationships -- Draw conceptual model -- Basic research designs -- Exploratory -- Descriptive -- Causal -- Combining research designs -- Summary -- Sampling approaches -- Learning outcomes -- Introduction -- Sampling -- Sampling process -- Probability sampling -- Nonprobability sampling -- Sample size -- Summary -- Data collection methods -- Learning outcomes -- Introduction -- Data collection -- Qualitative vs. quantitative -- Observation -- Survey approaches, including panels -- Depth interviews -- Focus groups -- Case studies -- Content analysis -- Summary -- Measurement & scaling -- Learning outcomes -- Introduction -- What is a concept? -- How to measure concepts -- Practical decisions when developing scales -- Criteria for assessing measurement scales -- How to develop a scale -- Summary -- Designing the questionnaire -- Learning outcomes -- Introduction -- Questionnaire design -- Questionnaire sections and sequence -- Preparing and presenting good questions -- Pretesting questionnaires -- Summary -- Basic data analysis for qualitative research -- Learning outcomes -- Introduction -- Data preparation -- Analyzing qualitative research -- Summary -- Basic data analysis for quantitative research -- Learning outcomes -- Introduction -- Data preparation -- Using charts and graphs -- Measures of central tendency -- Measures of dispersion -- Other diagnostic measures -- Summary -- Testing hypotheses -- Learning outcomes -- Introduction -- Understanding hypothesized relationships -- Hypothesis testing -- Single group hypothesis testing -- Chi-square & T-test -- Multiple group hypothesis testing -- Analysis of variance -- Summary -- Assessing relationships between variables -- Learning outcomes -- Introduction -- Types of relationships -- Covariation and variable relationships -- Analyzing association using correlation -- Prediction using regression -- Summary -- Reporting & presenting results -- Learning outcomes -- Introduction -- Written and oral communication -- The written research report -- Guidelines for the written report -- Oral presentations -- Using visuals -- Summary.".
- 2006023993 title "Research methods for business / Joseph Hair ... [et al.].".
- 2006023993 type "text".