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- 2006024096 contributor B10434364.
- 2006024096 contributor B10434365.
- 2006024096 created "2006.".
- 2006024096 date "2006".
- 2006024096 date "2006.".
- 2006024096 dateCopyrighted "2006.".
- 2006024096 description "Lightning in a bottle -- A blockbuster (video) idea -- The problems with how new products are developed today -- The upside-down pyramid-or how ideas are developed in corporate America -- Why nine out of ten new products fail -- How a good idea can go bad: the battle of the bagel -- Top ten reasons ideas fail -- Less is more -- Market segmentation and aggregation -- The creative genius of Ted Turner and Rupert Murdoch -- Idea engineering-seven steps -- Idea engineering-let's start a record label -- Bedrock: it's more than Fred & Wilma's hometown -- What interviews with thousands of consumers taught us -- Don't wait for a miracle.".
- 2006024096 extent "ix, 214 p. ;".
- 2006024096 identifier "1402207344".
- 2006024096 identifier "9781402207341".
- 2006024096 identifier 2006024096.html.
- 2006024096 issued "2006".
- 2006024096 issued "2006.".
- 2006024096 language "eng".
- 2006024096 publisher "Naperville, IL : Sourcebooks,".
- 2006024096 subject "Brainstorming.".
- 2006024096 subject "HF5415.153 .M56 2006".
- 2006024096 subject "New products.".
- 2006024096 tableOfContents "Lightning in a bottle -- A blockbuster (video) idea -- The problems with how new products are developed today -- The upside-down pyramid-or how ideas are developed in corporate America -- Why nine out of ten new products fail -- How a good idea can go bad: the battle of the bagel -- Top ten reasons ideas fail -- Less is more -- Market segmentation and aggregation -- The creative genius of Ted Turner and Rupert Murdoch -- Idea engineering-seven steps -- Idea engineering-let's start a record label -- Bedrock: it's more than Fred & Wilma's hometown -- What interviews with thousands of consumers taught us -- Don't wait for a miracle.".
- 2006024096 title "Lightning in a bottle : the proven system to create new ideas and products that work / David D. Minter, Michael Reid.".
- 2006024096 type "text".