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- 2006026009 contributor B10436691.
- 2006026009 created "2007.".
- 2006026009 date "2007".
- 2006026009 date "2007.".
- 2006026009 dateCopyrighted "2007.".
- 2006026009 description "Includes bibliographical references (p. [195]-199) and index.".
- 2006026009 description "What is direct marketing? / Andrew R. Thomas and Karen Nelsen -- Customer analysis : the right behaviors / Deborah L. Owens and William J. Hauser -- Environmental analysis : identifying internal capabilities and external opportunities / Dan Rose -- Competitor analysis : assessing competitive formats and strategies / Linda M. Foley -- Data mining and profiling : the right information / Annemarie Scarisbrick-Hauser -- Target marketing / Deborah L. Owens and Cathy L. Martin -- Differentiating and positioning : formulating and implementing the right strategies / Dale M. Lewison -- Unique value proposition : developing and implementing the right offer / Dale M. Lewison and Mark Collins -- Creative marketing communications : creating and delivering the right message / William J. Hauser -- Direct marketing channels : selecting and employing the right media / Bruce D. Keillor -- Fulfillment and service : meeting and exceeding the customer's expectations / Ann Daher Fleming and Linda M. Foley -- Measurement and assessment : analyzing and interpreting performance results / Ann Daher Fleming and Linda M. Foley -- Adaptation and innovation / Linda M. Foley -- Ethics and professionalism / Steven Brubaker and Timothy J. Wilkinson.".
- 2006026009 extent "xiv, 218 p. :".
- 2006026009 identifier "0275992233 (alk. paper)".
- 2006026009 identifier "9780275992231 (alk. paper)".
- 2006026009 identifier 2006026009.html.
- 2006026009 issued "2007".
- 2006026009 issued "2007.".
- 2006026009 language "eng".
- 2006026009 publisher "Westport, Conn. : Praeger Publishers,".
- 2006026009 subject "658.8/72 22".
- 2006026009 subject "Consumer behavior.".
- 2006026009 subject "Direct marketing.".
- 2006026009 subject "HF5415.126 .D57 2007".
- 2006026009 subject "Marketing Management.".
- 2006026009 subject "Target marketing.".
- 2006026009 tableOfContents "What is direct marketing? / Andrew R. Thomas and Karen Nelsen -- Customer analysis : the right behaviors / Deborah L. Owens and William J. Hauser -- Environmental analysis : identifying internal capabilities and external opportunities / Dan Rose -- Competitor analysis : assessing competitive formats and strategies / Linda M. Foley -- Data mining and profiling : the right information / Annemarie Scarisbrick-Hauser -- Target marketing / Deborah L. Owens and Cathy L. Martin -- Differentiating and positioning : formulating and implementing the right strategies / Dale M. Lewison -- Unique value proposition : developing and implementing the right offer / Dale M. Lewison and Mark Collins -- Creative marketing communications : creating and delivering the right message / William J. Hauser -- Direct marketing channels : selecting and employing the right media / Bruce D. Keillor -- Fulfillment and service : meeting and exceeding the customer's expectations / Ann Daher Fleming and Linda M. Foley -- Measurement and assessment : analyzing and interpreting performance results / Ann Daher Fleming and Linda M. Foley -- Adaptation and innovation / Linda M. Foley -- Ethics and professionalism / Steven Brubaker and Timothy J. Wilkinson.".
- 2006026009 title "Direct marketing in action : cutting-edge strategies for finding and keeping the best customers / edited by Andrew R. Thomas ... [et al.].".
- 2006026009 type "text".