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- 2006027031 alternative "How to change mass behaviour by harnessing our true nature".
- 2006027031 contributor B10437949.
- 2006027031 created "c2007.".
- 2006027031 date "2007".
- 2006027031 date "c2007.".
- 2006027031 dateCopyrighted "c2007.".
- 2006027031 description "Includes bibliographical references (p. [331]-339) and index.".
- 2006027031 description "The super-social ape -- The illusion of 'I' -- 'I' vs. 'us' -- Key principle no. 1 : interaction -- Key principle no. 2 : influence -- Key principle no. 3 : us-talk -- Key principle no. 4 : just believe -- Key principle no. 5 : (re-)light the fire -- Key principle no. 6 : co-creativity -- Key principle no. 7 : letting go -- Conclusions .".
- 2006027031 extent "xx, 348 p. :".
- 2006027031 identifier "0470060360 (cloth : alk. paper)".
- 2006027031 identifier "9780470060360 (cloth : alk. paper)".
- 2006027031 identifier 2006027031-b.html.
- 2006027031 identifier 2006027031-d.html.
- 2006027031 identifier 2006027031.html.
- 2006027031 issued "2007".
- 2006027031 issued "c2007.".
- 2006027031 language "eng".
- 2006027031 publisher "Chichester, England ; Hoboken, NJ : John Wiley & Sons,".
- 2006027031 subject "658.8/343 22".
- 2006027031 subject "Communication in marketing.".
- 2006027031 subject "Consumer behavior.".
- 2006027031 subject "HF5415.123 .E37 2007".
- 2006027031 subject "Social influence.".
- 2006027031 subject "Social interaction.".
- 2006027031 tableOfContents "The super-social ape -- The illusion of 'I' -- 'I' vs. 'us' -- Key principle no. 1 : interaction -- Key principle no. 2 : influence -- Key principle no. 3 : us-talk -- Key principle no. 4 : just believe -- Key principle no. 5 : (re-)light the fire -- Key principle no. 6 : co-creativity -- Key principle no. 7 : letting go -- Conclusions .".
- 2006027031 title "Herd : how to change mass behaviour by harnessing our true nature / Mark Earls.".
- 2006027031 title "How to change mass behaviour by harnessing our true nature".
- 2006027031 type "text".