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- 2006028763 contributor B10440150.
- 2006028763 created "c2007.".
- 2006028763 date "2007".
- 2006028763 date "c2007.".
- 2006028763 dateCopyrighted "c2007.".
- 2006028763 description "Client goals : how many appointments and leads will you need? -- Targeting your market : you can't be everything to everybody -- The offer : identifying the right prospects -- Advertising : where and how to market the offer -- The database : the future of your business -- Follow-up : turning strangers into clients -- The success story -- Applying the lead ladder to your specific situation -- Creating your marketing plan step-by-step.".
- 2006028763 description "Includes bibliographical references and index.".
- 2006028763 extent "x, 117 p. :".
- 2006028763 identifier "0071479090 (alk. paper)".
- 2006028763 identifier "9780071479097".
- 2006028763 identifier 2006028763-b.html.
- 2006028763 identifier 2006028763-d.html.
- 2006028763 issued "2007".
- 2006028763 issued "c2007.".
- 2006028763 language "eng".
- 2006028763 publisher "New York : McGraw-Hill,".
- 2006028763 subject "658.85 22".
- 2006028763 subject "Business referrals.".
- 2006028763 subject "Customer relations.".
- 2006028763 subject "HF5415.127 .S33 2007".
- 2006028763 subject "Selling.".
- 2006028763 subject "Target marketing.".
- 2006028763 tableOfContents "Client goals : how many appointments and leads will you need? -- Targeting your market : you can't be everything to everybody -- The offer : identifying the right prospects -- Advertising : where and how to market the offer -- The database : the future of your business -- Follow-up : turning strangers into clients -- The success story -- Applying the lead ladder to your specific situation -- Creating your marketing plan step-by-step.".
- 2006028763 title "The lead ladder : turn strangers into clients, one step at a time / Marcus Schaller.".
- 2006028763 type "text".