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- 2006033488 contributor B10445901.
- 2006033488 created "c2006.".
- 2006033488 date "2006".
- 2006033488 date "c2006.".
- 2006033488 dateCopyrighted "c2006.".
- 2006033488 description "Includes bibliographical references (p. [253] - 254) and index.".
- 2006033488 description "Introduction : be a brand CEO not a strategy tourist --Search for true insight -- Create an insight springboard -- The visioning journey -- What are you going to fight for? -- Where's the sausage? -- Sizzle that sells -- Big brand ideas beats brand essence --Bring the vision to life -- Test drive your vision -- Brand-led business -- Beyond brandwashing to true engagement -- Create hero products -- Communicating without ego tripping.".
- 2006033488 extent "xii, 270 p. :".
- 2006033488 identifier "0470028351 (HB : alk. paper)".
- 2006033488 identifier "9780470028353 (HB : alk. paper)".
- 2006033488 identifier 2006033488-b.html.
- 2006033488 identifier 2006033488-d.html.
- 2006033488 identifier 2006033488.html.
- 2006033488 issued "2006".
- 2006033488 issued "c2006.".
- 2006033488 language "eng".
- 2006033488 publisher "Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons,".
- 2006033488 subject "658.8/27 22".
- 2006033488 subject "Brand name products.".
- 2006033488 subject "Employee motivation.".
- 2006033488 subject "HD69.B7 T395 2006".
- 2006033488 subject "Product management.".
- 2006033488 tableOfContents "Introduction : be a brand CEO not a strategy tourist --Search for true insight -- Create an insight springboard -- The visioning journey -- What are you going to fight for? -- Where's the sausage? -- Sizzle that sells -- Big brand ideas beats brand essence --Bring the vision to life -- Test drive your vision -- Brand-led business -- Beyond brandwashing to true engagement -- Create hero products -- Communicating without ego tripping.".
- 2006033488 title "Brand vision : how to energize your team to drive business growth / David Taylor.".
- 2006033488 type "text".