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- 2006033563 contributor B10445992.
- 2006033563 contributor B10445993.
- 2006033563 contributor B10445994.
- 2006033563 created "c2006.".
- 2006033563 date "2006".
- 2006033563 date "c2006.".
- 2006033563 dateCopyrighted "c2006.".
- 2006033563 description "Includes bibliographical references and index.".
- 2006033563 description "Marketing measurement excellence -- Customer insight -- Launching new brands -- Brand extension -- Brand revitalisation -- Sustaining the brand promise -- Marketing communications : getting the message across -- Creating loyal relationships -- Crossing borders : international brand development -- Internal marketing : engaging employees -- Developing marketing capabilities -- Doing well by doing good.".
- 2006033563 extent "xiv, 373 p. :".
- 2006033563 identifier "0470060271 (HB : alk. paper)".
- 2006033563 identifier "9780470060278 (HB : alk. paper)".
- 2006033563 identifier 2006033563-b.html.
- 2006033563 identifier 2006033563-d.html.
- 2006033563 identifier 2006033563.html.
- 2006033563 issued "2006".
- 2006033563 issued "c2006.".
- 2006033563 language "eng".
- 2006033563 publisher "Chichester, England ; Hoboken, NJ : Wiley,".
- 2006033563 spatial "Great Britain".
- 2006033563 subject "658.8 22".
- 2006033563 subject "Business enterprises Great Britain Case studies.".
- 2006033563 subject "HF5415.12.G7 B87 2006".
- 2006033563 subject "Marketing Great Britain Case studies.".
- 2006033563 subject "Success in business Great Britain Case studies.".
- 2006033563 tableOfContents "Marketing measurement excellence -- Customer insight -- Launching new brands -- Brand extension -- Brand revitalisation -- Sustaining the brand promise -- Marketing communications : getting the message across -- Creating loyal relationships -- Crossing borders : international brand development -- Internal marketing : engaging employees -- Developing marketing capabilities -- Doing well by doing good.".
- 2006033563 title "Marketing excellence : winning companies reveal the secrets of their success / Hugh Burkitt and John Zealley.".
- 2006033563 type "text".