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- 2006033801 alternative "Karma queens, geek god, and innerpreneurs".
- 2006033801 contributor B10446289.
- 2006033801 created "c2007.".
- 2006033801 date "2007".
- 2006033801 date "c2007.".
- 2006033801 dateCopyrighted "c2007.".
- 2006033801 description "Includes bibliographical references and index.".
- 2006033801 description "What's a C-type and why should I care? -- C-types defined -- Why C-types matter -- Genesis of the types -- Nine C-types you should know -- Karma queens -- Parentocrats -- Denim dads -- Ms. Independents -- Innerpreneurs -- Middlemen -- Culture crossers -- Geek gods -- E-litists -- Analyzing universal aspects of consumer life -- The psyche construct -- Portfolio of sex psyches -- Portfolio of food psyches -- C-types applied -- The C-type construct in a Web-based world -- How to use C-types to spark insight -- Bringing your target to life through typing -- C-types : windows on the future.".
- 2006033801 extent "xii, 313 p. ;".
- 2006033801 identifier "0071477918 (alk. paper)".
- 2006033801 identifier "9780071477918 (alk. paper)".
- 2006033801 identifier 2006033801-b.html.
- 2006033801 identifier 2006033801-d.html.
- 2006033801 identifier 2006033801.html.
- 2006033801 issued "2007".
- 2006033801 issued "c2007.".
- 2006033801 language "eng".
- 2006033801 publisher "New York : McGraw-Hill,".
- 2006033801 subject "658.8/34 22".
- 2006033801 subject "Consumers.".
- 2006033801 subject "HC79.C6 R45 2007".
- 2006033801 subject "Marketing research.".
- 2006033801 tableOfContents "What's a C-type and why should I care? -- C-types defined -- Why C-types matter -- Genesis of the types -- Nine C-types you should know -- Karma queens -- Parentocrats -- Denim dads -- Ms. Independents -- Innerpreneurs -- Middlemen -- Culture crossers -- Geek gods -- E-litists -- Analyzing universal aspects of consumer life -- The psyche construct -- Portfolio of sex psyches -- Portfolio of food psyches -- C-types applied -- The C-type construct in a Web-based world -- How to use C-types to spark insight -- Bringing your target to life through typing -- C-types : windows on the future.".
- 2006033801 title "Karma queens, geek god, and innerpreneurs".
- 2006033801 title "Karma queens, geek gods, & innerpreneurs : meet the 9 consumer types shaping today's marketplace / Ron Rentel ; with Joe Zellnik.".
- 2006033801 type "text".