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- 2006033833 contributor B10446324.
- 2006033833 contributor B10446325.
- 2006033833 created "2007.".
- 2006033833 date "2007".
- 2006033833 date "2007.".
- 2006033833 dateCopyrighted "2007.".
- 2006033833 description "Includes bibliographical references (p. [343]-356) and index.".
- 2006033833 description "The guerrilla approach -- What is guerrilla marketing today? -- The need for guerrilla marketing -- The sixteen monumental secrets of guerrilla marketing -- Developing a guerrilla marketing plan -- Developing truly creative marketing -- Selecting the most lethal marketing methods -- Secrets of saving marketing money -- Research : the starting point of a guerrilla marketing campaign -- Minimedia marketing -- Truths about minimedia marketing -- Maximedia marketing -- Guerrilla-style maximedia marketing -- New-media marketing -- E-media marketing -- Info-media marketing -- Human-media marketing -- Nonmedia marketing -- The nature of the guerrilla -- Guerrilla company attributes -- Guerrilla company attitudes -- Guerrilla marketing psychology -- The 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index.".
- 2006033833 extent "xii, 368 p. ;".
- 2006033833 identifier "0618785914".
- 2006033833 identifier "9780618785919".
- 2006033833 identifier 2006033833-d.html.
- 2006033833 identifier 2006033833-s.html.
- 2006033833 identifier 2006033833-b.html.
- 2006033833 identifier 2006033833.html.
- 2006033833 issued "2007".
- 2006033833 issued "2007.".
- 2006033833 language "eng".
- 2006033833 publisher "Boston : Houghton Mifflin,".
- 2006033833 subject "658.8 22".
- 2006033833 subject "Advertising.".
- 2006033833 subject "HF5415 .L477 2007".
- 2006033833 subject "Marketing.".
- 2006033833 subject "Small business Management.".
- 2006033833 tableOfContents "The guerrilla approach -- What is guerrilla marketing today? -- The need for guerrilla marketing -- The sixteen monumental secrets of guerrilla marketing -- Developing a guerrilla marketing plan -- Developing truly creative marketing -- Selecting the most lethal marketing methods -- Secrets of saving marketing money -- Research : the starting point of a guerrilla marketing campaign -- Minimedia marketing -- Truths about minimedia marketing -- Maximedia marketing -- Guerrilla-style maximedia marketing -- New-media marketing -- E-media marketing -- Info-media marketing -- Human-media marketing -- Nonmedia marketing -- The nature of the guerrilla -- Guerrilla company attributes -- Guerrilla company attitudes -- Guerrilla marketing psychology -- The 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index.".
- 2006033833 title "Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business / Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson.".
- 2006033833 type "text".