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- 2006033879 contributor B10446379.
- 2006033879 created "c2007.".
- 2006033879 date "2007".
- 2006033879 date "c2007.".
- 2006033879 dateCopyrighted "c2007.".
- 2006033879 description "Includes bibliographical references (p. 261-262) and index.".
- 2006033879 description "Integrated marketing communication -- IMC marketing plans -- Left- and right-brain selling points -- Branding and positioning -- Creative briefs -- The creative process -- Copywriting -- Campaigns -- Public relations -- Newspaper advertising -- Magazine advertising -- Radio advertising -- Television advertising -- Direct marketing -- Sales promotion -- Internet marketing.".
- 2006033879 extent "viii, 267 p. :".
- 2006033879 identifier "0742529649 (pbk. : alk. paper)".
- 2006033879 identifier "9780742529649 (pbk. : alk. paper)".
- 2006033879 identifier 2006033879.html.
- 2006033879 issued "2007".
- 2006033879 issued "c2007.".
- 2006033879 language "eng".
- 2006033879 publisher "Lanham, Md. : Rowman & Littlefield Publishers,".
- 2006033879 subject "658.8/02 22".
- 2006033879 subject "Communication in marketing.".
- 2006033879 subject "HF5415.123 .B557 2007".
- 2006033879 tableOfContents "Integrated marketing communication -- IMC marketing plans -- Left- and right-brain selling points -- Branding and positioning -- Creative briefs -- The creative process -- Copywriting -- Campaigns -- Public relations -- Newspaper advertising -- Magazine advertising -- Radio advertising -- Television advertising -- Direct marketing -- Sales promotion -- Internet marketing.".
- 2006033879 title "Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman.".
- 2006033879 type "text".