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- 2006036078 contributor B10448988.
- 2006036078 contributor B10448989.
- 2006036078 created "c2007.".
- 2006036078 date "2007".
- 2006036078 date "c2007.".
- 2006036078 dateCopyrighted "c2007.".
- 2006036078 description "Includes bibliographical references and index.".
- 2006036078 description "Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary.".
- 2006036078 extent "236 p. :".
- 2006036078 identifier "0470025913 (cloth : alk. paper)".
- 2006036078 identifier "9780470025918 (cloth : alk. paper)".
- 2006036078 identifier 2006036078-b.html.
- 2006036078 identifier 2006036078-d.html.
- 2006036078 identifier 2006036078.html.
- 2006036078 issued "2007".
- 2006036078 issued "c2007.".
- 2006036078 language "eng".
- 2006036078 publisher "Chichester ; Hoboken, NJ : John Wiley,".
- 2006036078 subject "658.8 22".
- 2006036078 subject "HF5415 .M374 2007".
- 2006036078 subject "Marketing Management.".
- 2006036078 subject "Marketing personnel Interviews.".
- 2006036078 subject "Marketing.".
- 2006036078 tableOfContents "Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary.".
- 2006036078 title "Conversations with marketing masters / Laura Mazur and Louella Miles.".
- 2006036078 type "text".