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- 2006037116 contributor B10450303.
- 2006037116 contributor B10450304.
- 2006037116 created "2007.".
- 2006037116 date "2007".
- 2006037116 date "2007.".
- 2006037116 dateCopyrighted "2007.".
- 2006037116 description "How to use this book -- Lie #1 If I build it, they will come -- Lie #2 There is no point in promoting my product until it's completely ready -- Lie #3 I don't have to market now since I have better science than the big guys, or, My ideas will be stolen if I market -- Lie #4 I have to show a profit before I can market -- Lie #5 I only need a web site -- Lie #6 I need to do public relations first -- Lie #7 I know how to market -- Lie #8 I have a business plan; I don't need a marketing plan -- Lie #9 Only a technical person can market my product -- Lie #10 I can get the work done cheaper -- No more lies.".
- 2006037116 description "Includes bibliographical references.".
- 2006037116 extent "xi, 114 p. :".
- 2006037116 identifier "159079107X (pbk. : alk. paper)".
- 2006037116 identifier "9781590791073 (pbk. : alk. paper)".
- 2006037116 identifier 2006037116.html.
- 2006037116 issued "2007".
- 2006037116 issued "2007.".
- 2006037116 language "eng".
- 2006037116 publisher "New York : SelectBooks,".
- 2006037116 subject "658.8 22".
- 2006037116 subject "HF5415 .H725 2007".
- 2006037116 subject "Marketing.".
- 2006037116 subject "New business enterprises.".
- 2006037116 tableOfContents "How to use this book -- Lie #1 If I build it, they will come -- Lie #2 There is no point in promoting my product until it's completely ready -- Lie #3 I don't have to market now since I have better science than the big guys, or, My ideas will be stolen if I market -- Lie #4 I have to show a profit before I can market -- Lie #5 I only need a web site -- Lie #6 I need to do public relations first -- Lie #7 I know how to market -- Lie #8 I have a business plan; I don't need a marketing plan -- Lie #9 Only a technical person can market my product -- Lie #10 I can get the work done cheaper -- No more lies.".
- 2006037116 title "Lies start-ups tell themselves to avoid marketing : a no bullsh*t guide for Ph.D.s, lab rats, suits and garage entrepreneurs / Sandra Holtzman and Jean Kondek.".
- 2006037116 type "text".