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- 2006038980 contributor B10452565.
- 2006038980 contributor B10452566.
- 2006038980 created "c2007.".
- 2006038980 date "2007".
- 2006038980 date "c2007.".
- 2006038980 dateCopyrighted "c2007.".
- 2006038980 description "Marketing driven strategy to make extraordinary money -- Generating, screening, and developing ideas -- Entrepreneurial pricing : an often misused way to garner extraordinary profits -- Distribution/channel decisions to solidify sustainable competitive advantage -- Product launch to maximize product/service lifetime profitability -- Entrepreneurial advertising that works : vaguely right or precisely wrong? -- How to leverage public relations for maximum value -- Sales management to add value -- Marketing-enabled sales -- Entrepreneurial promotion and viral marketing to maximize sustainable profitability -- Marketing resource deployment and allocation : the Alloc software -- Entrepreneurial marketing for hiring, growing, and retaining employees -- Marketing for financing activities -- Building strong brands and strong companies.".
- 2006038980 extent "xv, 318 p. :".
- 2006038980 identifier "0132390752 (hardback : alk. paper)".
- 2006038980 identifier 2006038980.html.
- 2006038980 issued "2007".
- 2006038980 issued "c2007.".
- 2006038980 language "eng".
- 2006038980 publisher "Upper Saddle River, N.J. : Wharton School Pub.,".
- 2006038980 subject "658.8 22".
- 2006038980 subject "Entrepreneurship.".
- 2006038980 subject "HD62.5 .L633 2007".
- 2006038980 subject "Industrial management.".
- 2006038980 subject "Marketing Management.".
- 2006038980 subject "New business enterprises Management.".
- 2006038980 tableOfContents "Marketing driven strategy to make extraordinary money -- Generating, screening, and developing ideas -- Entrepreneurial pricing : an often misused way to garner extraordinary profits -- Distribution/channel decisions to solidify sustainable competitive advantage -- Product launch to maximize product/service lifetime profitability -- Entrepreneurial advertising that works : vaguely right or precisely wrong? -- How to leverage public relations for maximum value -- Sales management to add value -- Marketing-enabled sales -- Entrepreneurial promotion and viral marketing to maximize sustainable profitability -- Marketing resource deployment and allocation : the Alloc software -- Entrepreneurial marketing for hiring, growing, and retaining employees -- Marketing for financing activities -- Building strong brands and strong companies.".
- 2006038980 title "Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company / Leonard M. Lodish, Howard L. Morgan, Shellye Archambeau.".
- 2006038980 type "text".