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- 2006038981 contributor B10452567.
- 2006038981 contributor B10452568.
- 2006038981 created "c2007.".
- 2006038981 date "2007".
- 2006038981 date "c2007.".
- 2006038981 dateCopyrighted "c2007.".
- 2006038981 description "Includes bibliographical references and index.".
- 2006038981 extent "xvi, 252 p. :".
- 2006038981 identifier "0136136680 (hardback : alk. paper)".
- 2006038981 identifier 2006038981.html.
- 2006038981 issued "2007".
- 2006038981 issued "c2007.".
- 2006038981 language "eng".
- 2006038981 publisher "Upper Saddle River, N.J. : Wharton School Pub.,".
- 2006038981 subject "658.8 22".
- 2006038981 subject "HF5415.153 .M68 2007".
- 2006038981 subject "Marketing.".
- 2006038981 subject "New products.".
- 2006038981 title "Selling blue elephants : how to make great products that people want before they even know they want them / Howard R. Moskowitz and Alex Gofman.".
- 2006038981 type "text".