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- 2006039729 contributor B10453453.
- 2006039729 contributor B10453454.
- 2006039729 created "2007.".
- 2006039729 date "2007".
- 2006039729 date "2007.".
- 2006039729 dateCopyrighted "2007.".
- 2006039729 description "A need for a new marketing model -- A change in philosophy -- Our marketing ROI stars -- Invest, don't spend -- Concentrate on outcomes, not outputs -- Forget consumers, target customers -- Manage your communication investment portfolio -- Differentiate any way you can -- Engagement and experience are the new 30-second ads -- Apply a 'focus investing' approach -- Establish a measurement culture -- Leverage your employee capital -- Is your organization marketing ROI-fit?".
- 2006039729 description "Includes bibliographical references (p. [203]-207) and index.".
- 2006039729 extent "xii, 212 p. ;".
- 2006039729 identifier "074944942X".
- 2006039729 identifier "9780749449421".
- 2006039729 identifier 2006039729-d.html.
- 2006039729 identifier 2006039729-b.html.
- 2006039729 identifier 2006039729.html.
- 2006039729 issued "2007".
- 2006039729 issued "2007.".
- 2006039729 language "eng".
- 2006039729 publisher "London ; Philadelphia : Kogan Page Ltd,".
- 2006039729 subject "658.8 22".
- 2006039729 subject "Capital investments Evaluation.".
- 2006039729 subject "HF5415.13 .Y69 2007".
- 2006039729 subject "Marketing Management.".
- 2006039729 subject "Profit.".
- 2006039729 subject "Rate of return.".
- 2006039729 tableOfContents "A need for a new marketing model -- A change in philosophy -- Our marketing ROI stars -- Invest, don't spend -- Concentrate on outcomes, not outputs -- Forget consumers, target customers -- Manage your communication investment portfolio -- Differentiate any way you can -- Engagement and experience are the new 30-second ads -- Apply a 'focus investing' approach -- Establish a measurement culture -- Leverage your employee capital -- Is your organization marketing ROI-fit?".
- 2006039729 title "Profitable marketing communications : a guide to marketing return on investment / Antony Young & Lucy Aitken.".
- 2006039729 type "text".