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- 2006043829 contributor B10457826.
- 2006043829 contributor B10457827.
- 2006043829 created "c2007.".
- 2006043829 date "2007".
- 2006043829 date "c2007.".
- 2006043829 dateCopyrighted "c2007.".
- 2006043829 description "Includes bibliographical references (p. 763-789) and indexes.".
- 2006043829 extent "xxvi, 820 p. :".
- 2006043829 identifier "0073101265 (alk. paper)".
- 2006043829 identifier "9780073101262".
- 2006043829 issued "2007".
- 2006043829 issued "c2007.".
- 2006043829 language "eng".
- 2006043829 publisher "Boston : McGraw-Hill Irwin,".
- 2006043829 subject "659.1 22".
- 2006043829 subject "Advertising.".
- 2006043829 subject "Communication in marketing.".
- 2006043829 subject "HF5823 .B387 2007".
- 2006043829 subject "Sales promotion.".
- 2006043829 title "Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.".
- 2006043829 type "text".