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- 2006046467 contributor B10460746.
- 2006046467 contributor B10460747.
- 2006046467 created "c2007.".
- 2006046467 date "2007".
- 2006046467 date "c2007.".
- 2006046467 dateCopyrighted "c2007.".
- 2006046467 description "Includes bibliographical references (p. [259]-276) and index.".
- 2006046467 description "Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks.".
- 2006046467 extent "291 p. ;".
- 2006046467 identifier "1400064287".
- 2006046467 identifier "9781400064281".
- 2006046467 identifier 2006046467-b.html.
- 2006046467 identifier 2006046467-d.html.
- 2006046467 identifier 2006046467-s.html.
- 2006046467 identifier 2006046467.html.
- 2006046467 issued "2007".
- 2006046467 issued "c2007.".
- 2006046467 language "eng".
- 2006046467 publisher "New York : Random House,".
- 2006046467 subject "302/.13 22".
- 2006046467 subject "Contagion (Social psychology)".
- 2006046467 subject "Context effects (Psychology)".
- 2006046467 subject "HM1033 .H43 2007".
- 2006046467 subject "Social psychology.".
- 2006046467 tableOfContents "Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks.".
- 2006046467 title "Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath.".
- 2006046467 type "text".