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- 2006052191 abstract "'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.".
- 2006052191 contributor B10466885.
- 2006052191 created "2007.".
- 2006052191 date "2007".
- 2006052191 date "2007.".
- 2006052191 dateCopyrighted "2007.".
- 2006052191 description "'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.".
- 2006052191 description "Includes bibliographical references and index.".
- 2006052191 extent "xxviii, 577 p. :".
- 2006052191 identifier "1403986274 (pbk.)".
- 2006052191 identifier "9781403986276 (pbk.)".
- 2006052191 identifier 2006052191-b.html.
- 2006052191 identifier 2006052191-d.html.
- 2006052191 identifier 2006052191-t.html.
- 2006052191 issued "2007".
- 2006052191 issued "2007.".
- 2006052191 language "eng".
- 2006052191 publisher "Baskingstoke, Hampshire ; New York : Palgrave Macmillan,".
- 2006052191 subject "658.8 22".
- 2006052191 subject "HF5415.13 .B353 2007".
- 2006052191 subject "Marketing Management.".
- 2006052191 subject "Marketing.".
- 2006052191 title "Marketing strategy and management / Michael J. Baker".
- 2006052191 type "text".