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- 2006052810 abstract "Gigerenzer is one of the researchers of behavioral intuition responsible for the science behind Malcolm Gladwell's bestseller Blink. Gladwell showed how snap decisions often yield better results than careful analysis. Now, Gigerenzer explains why intuition is such a powerful decision-making tool. Drawing on a decade of research, Gigerenzer demonstrates that gut feelings are actually the result of unconscious mental processes--processes that apply rules of thumb that we've derived from our environment and prior experiences. The value of these rules lies precisely in their difference from rational analysis--they take into account only the most useful bits of information rather than attempting to evaluate all possible factors. By examining various decisions we make, Gigerenzer shows how gut feelings not only lead to good practical decisions, but also underlie the moral choices that make our society function.--From publisher description.".
- 2006052810 contributor B10467431.
- 2006052810 created "c2007.".
- 2006052810 date "2007".
- 2006052810 date "c2007.".
- 2006052810 dateCopyrighted "c2007.".
- 2006052810 description "Gigerenzer is one of the researchers of behavioral intuition responsible for the science behind Malcolm Gladwell's bestseller Blink. Gladwell showed how snap decisions often yield better results than careful analysis. Now, Gigerenzer explains why intuition is such a powerful decision-making tool. Drawing on a decade of research, Gigerenzer demonstrates that gut feelings are actually the result of unconscious mental processes--processes that apply rules of thumb that we've derived from our environment and prior experiences. The value of these rules lies precisely in their difference from rational analysis--they take into account only the most useful bits of information rather than attempting to evaluate all possible factors. By examining various decisions we make, Gigerenzer shows how gut feelings not only lead to good practical decisions, but also underlie the moral choices that make our society function.--From publisher description.".
- 2006052810 description "Includes bibliographical references (p. [251]-269) and index.".
- 2006052810 extent "280 p. :".
- 2006052810 identifier "0670038636".
- 2006052810 identifier "9780670038633".
- 2006052810 identifier 2006052810-b.html.
- 2006052810 identifier 2006052810-d.html.
- 2006052810 issued "2007".
- 2006052810 issued "c2007.".
- 2006052810 language "eng".
- 2006052810 publisher "New York : Viking,".
- 2006052810 subject "153.4/4 22".
- 2006052810 subject "BF315.5 .G54 2007".
- 2006052810 subject "Cognitive psychology.".
- 2006052810 subject "Intuition.".
- 2006052810 title "Gut feelings : the intelligence of the unconscious / Gerd Gigerenzer.".
- 2006052810 type "text".