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- 2006101720 contributor B10469949.
- 2006101720 created "2007.".
- 2006101720 date "2007".
- 2006101720 date "2007.".
- 2006101720 dateCopyrighted "2007.".
- 2006101720 description "Includes bibliographical references (p. 263-285) and index.".
- 2006101720 description "Preface -- List of abbreviations -- Brands and the growth of multinationals -- Leading firms : the historical legacy -- Growth and survival -- Family ownership and managerial control -- Channel management -- Diversification strategies -- Acquiring brands -- The life of brands -- Conclusion -- Appendix 1. Value added chain in alcoholic beverages -- Appendix 2. Brands owned by the leading multinationals in 2005 -- Appendix 3. Annual sales for each firm in alcoholic beverages -- Appendix 4. Selection of the sample -- Appendix 5. Biographies of the world's largest multinationals in alcoholic beverages -- Appendix 6. Types of governance structures in distribution, 1900--2005 -- Appendix 7. Schematic representation: alliances as dynamic processes for acquiring marketing knowledge -- Appendix 8. Diversification strategies -- Appendix 9. Patterns of diversification within alcoholic beverages -- Appendix 10. Schematic representation: brands and marketing knowledge in mergers and acquisitions -- Appendix 11. Evolution of sales of the world's leading brands by beverage type -- Bibliography.".
- 2006101720 extent "xxii, 303 p., [22] p. of plates :".
- 2006101720 identifier "0521833973 (hbk.)".
- 2006101720 identifier "9780521833974 (hbk.)".
- 2006101720 identifier 2006101720-b.html.
- 2006101720 identifier 2006101720-d.html.
- 2006101720 identifier 2006101720.html.
- 2006101720 isPartOf "Cambridge studies in the emergence of global enterprise".
- 2006101720 issued "2007".
- 2006101720 issued "2007.".
- 2006101720 language "eng".
- 2006101720 publisher "Cambridge ; New York : Cambridge University Press,".
- 2006101720 subject "338.8/87631 22".
- 2006101720 subject "Alcoholic beverage industry.".
- 2006101720 subject "Brand name products.".
- 2006101720 subject "HD9350.5 .L66 2007".
- 2006101720 subject "International business enterprises.".
- 2006101720 tableOfContents "Preface -- List of abbreviations -- Brands and the growth of multinationals -- Leading firms : the historical legacy -- Growth and survival -- Family ownership and managerial control -- Channel management -- Diversification strategies -- Acquiring brands -- The life of brands -- Conclusion -- Appendix 1. Value added chain in alcoholic beverages -- Appendix 2. Brands owned by the leading multinationals in 2005 -- Appendix 3. Annual sales for each firm in alcoholic beverages -- Appendix 4. Selection of the sample -- Appendix 5. Biographies of the world's largest multinationals in alcoholic beverages -- Appendix 6. Types of governance structures in distribution, 1900--2005 -- Appendix 7. Schematic representation: alliances as dynamic processes for acquiring marketing knowledge -- Appendix 8. Diversification strategies -- Appendix 9. Patterns of diversification within alcoholic beverages -- Appendix 10. Schematic representation: brands and marketing knowledge in mergers and acquisitions -- Appendix 11. Evolution of sales of the world's leading brands by beverage type -- Bibliography.".
- 2006101720 title "Global brands : the evolution of multinationals in alcoholic beverages / Teresa da Silva Lopes.".
- 2006101720 type "text".