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- 2006101945 contributor B10470208.
- 2006101945 created "c2007.".
- 2006101945 date "2007".
- 2006101945 date "c2007.".
- 2006101945 dateCopyrighted "c2007.".
- 2006101945 description "Includes bibliographical references (p. [289]-293) and index.".
- 2006101945 description "The new market model -- Execution in marketing -- Identifying opportunities -- Matching markets with competencies -- Segmenting to find the sweet spots in a market that matters -- Meeting customer needs and beating competition -- Structuring systems and processes to serve customers -- Creating a company-wide marketing culture -- Measuring enterprise and market for a custom fit -- Conclusion : sustaining marketing excellence.".
- 2006101945 extent "x, 307 p. ;".
- 2006101945 identifier "0307354091".
- 2006101945 identifier "9780307354099".
- 2006101945 identifier 2006101945-b.html.
- 2006101945 identifier 2006101945-d.html.
- 2006101945 identifier 2006101945-s.html.
- 2006101945 identifier 2006101945.html.
- 2006101945 issued "2007".
- 2006101945 issued "c2007.".
- 2006101945 language "eng".
- 2006101945 publisher "New York : Crown Business,".
- 2006101945 subject "658.8 22".
- 2006101945 subject "Customer relations.".
- 2006101945 subject "HF5415.55 .C37 2007".
- 2006101945 subject "Marketing Management.".
- 2006101945 subject "Relationship marketing.".
- 2006101945 tableOfContents "The new market model -- Execution in marketing -- Identifying opportunities -- Matching markets with competencies -- Segmenting to find the sweet spots in a market that matters -- Meeting customer needs and beating competition -- Structuring systems and processes to serve customers -- Creating a company-wide marketing culture -- Measuring enterprise and market for a custom fit -- Conclusion : sustaining marketing excellence.".
- 2006101945 title "The marketing mavens / Noel Capon.".
- 2006101945 type "text".