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- 2006103506 contributor B10472115.
- 2006103506 contributor B10472116.
- 2006103506 created "c2008.".
- 2006103506 date "2008".
- 2006103506 date "c2008.".
- 2006103506 dateCopyrighted "c2008.".
- 2006103506 description "Includes bibliographical references (p. 653-672) and indexes.".
- 2006103506 extent "xl, 712 p. :".
- 2006103506 identifier "0073529915 (alk. paper)".
- 2006103506 identifier "9780073529912 (alk. paper)".
- 2006103506 identifier 2006103506.html.
- 2006103506 issued "2008".
- 2006103506 issued "c2008.".
- 2006103506 language "eng".
- 2006103506 publisher "Boston : McGraw-Hill Irwin,".
- 2006103506 subject "659.1 22".
- 2006103506 subject "Advertising.".
- 2006103506 subject "HF5821 .B62 2008".
- 2006103506 title "Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens.".
- 2006103506 type "text".