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- 2006295995 contributor B10494761.
- 2006295995 created "2005.".
- 2006295995 date "2005".
- 2006295995 date "2005.".
- 2006295995 dateCopyrighted "2005.".
- 2006295995 description "Includes bibliographical references and index.".
- 2006295995 description "Pt. The paid search opportunity. How big is this market? The rapid rise of paid search -- A $4 billion afterthought: how Google entered the advertising market -- Pt. 2. How to play the AdWords game. First principles for reaching customers through AdWords -- AdWords basics -- Setting up ad groups -- Pt. 3. Intermediate-level strategies. Keyword selection and bidding: tapping into powerful AdWords features -- Writing winning ads -- Big-picture planning and making the case to the boss -- Expanding your ad distribution: opportunities and pitfalls -- Pt. 4. The next level: winning the AdWords game. Tracking users after they click -- Increasing conversion rates -- Online targeting past and present (and maybe the future)".
- 2006295995 extent "xx, 352 p. :".
- 2006295995 identifier "0072257024 (pbk.)".
- 2006295995 identifier "9780072257021".
- 2006295995 identifier 2006295995-d.html.
- 2006295995 issued "2005".
- 2006295995 issued "2005.".
- 2006295995 language "eng".
- 2006295995 publisher "Emeryville, Calif. : McGraw-Hill/Osborne,".
- 2006295995 subject "658.8/72 22".
- 2006295995 subject "Google AdWords.".
- 2006295995 subject "HF5415.1265 .G656 2005".
- 2006295995 subject "Internet marketing.".
- 2006295995 tableOfContents "Pt. The paid search opportunity. How big is this market? The rapid rise of paid search -- A $4 billion afterthought: how Google entered the advertising market -- Pt. 2. How to play the AdWords game. First principles for reaching customers through AdWords -- AdWords basics -- Setting up ad groups -- Pt. 3. Intermediate-level strategies. Keyword selection and bidding: tapping into powerful AdWords features -- Writing winning ads -- Big-picture planning and making the case to the boss -- Expanding your ad distribution: opportunities and pitfalls -- Pt. 4. The next level: winning the AdWords game. Tracking users after they click -- Increasing conversion rates -- Online targeting past and present (and maybe the future)".
- 2006295995 title "Winning results with Google AdWords / Andrew E. Goodman.".
- 2006295995 type "text".