Matches in Library of Congress for { <http://lccn.loc.gov/2007001114> ?p ?o. }
Showing items 1 to 23 of
23
with 100 items per page.
- 2007001114 contributor B10749990.
- 2007001114 created "c2007.".
- 2007001114 date "2007".
- 2007001114 date "c2007.".
- 2007001114 dateCopyrighted "c2007.".
- 2007001114 description "Convincing the unconvinced : practical integrity and a better way to market -- Practical integrity works : five companies with something to teach us all -- Be the one they can count on : build equitable partnerships, fused with integrity -- My product, my self : that's not a product you're marketing, that's your word -- Win the credibility race (and it is a race) : grab the leadership share of what customers believe in -- Promote honestly, not just legally : no weasels allowed -- Be there when they want you there : in their mind, not in their face -- Putting trust back into value : it's worth more if they trust you more -- Integrity team building : convince your people and they will convince the world -- Benchmark against a new ROMI : achieving return on market integrity -- Preparing for a better way to market : integrity planning and training -- A final thought.".
- 2007001114 description "Includes bibliographical references (p. 271-272) and index.".
- 2007001114 extent "vii, 279 p. :".
- 2007001114 identifier "0814473768".
- 2007001114 identifier "9780814473764".
- 2007001114 identifier 2007001114.html.
- 2007001114 issued "2007".
- 2007001114 issued "c2007.".
- 2007001114 language "eng".
- 2007001114 publisher "New York : AMACOM,".
- 2007001114 subject "658.8/02 22".
- 2007001114 subject "HF5415 .U67 2007".
- 2007001114 subject "Integrity.".
- 2007001114 subject "Marketing Decision making.".
- 2007001114 subject "Marketing.".
- 2007001114 tableOfContents "Convincing the unconvinced : practical integrity and a better way to market -- Practical integrity works : five companies with something to teach us all -- Be the one they can count on : build equitable partnerships, fused with integrity -- My product, my self : that's not a product you're marketing, that's your word -- Win the credibility race (and it is a race) : grab the leadership share of what customers believe in -- Promote honestly, not just legally : no weasels allowed -- Be there when they want you there : in their mind, not in their face -- Putting trust back into value : it's worth more if they trust you more -- Integrity team building : convince your people and they will convince the world -- Benchmark against a new ROMI : achieving return on market integrity -- Preparing for a better way to market : integrity planning and training -- A final thought.".
- 2007001114 title "Truth : new rules for marketing in a skeptical world / Lynn Upshaw.".
- 2007001114 type "text".