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- 2007002332 contributor B10751505.
- 2007002332 created "c2008.".
- 2007002332 date "2008".
- 2007002332 date "c2008.".
- 2007002332 dateCopyrighted "c2008.".
- 2007002332 description "Historic attempts at advertising humor -- Theoretically, what's so funny? -- Why typology is a funny word -- How does silly sell? -- When humorous ads aren't funny -- Campaigns that made audiences laugh-- and buy.".
- 2007002332 description "Includes bibliographical references (p. 183-188) and index.".
- 2007002332 extent "xiv, 205 p. :".
- 2007002332 identifier "0742554252 (cloth : alk. paper)".
- 2007002332 identifier "0742554260 (pbk. : alk. paper)".
- 2007002332 identifier "9780742554252 (cloth : alk. paper)".
- 2007002332 identifier "9780742554269 (pbk. : alk. paper)".
- 2007002332 identifier 2007002332.html.
- 2007002332 issued "2008".
- 2007002332 issued "c2008.".
- 2007002332 language "eng".
- 2007002332 publisher "Lanham : Rowman & Littlefield,".
- 2007002332 subject "659.1 22".
- 2007002332 subject "HF5821 .B37 2008".
- 2007002332 subject "Wit and humor in advertising.".
- 2007002332 tableOfContents "Historic attempts at advertising humor -- Theoretically, what's so funny? -- Why typology is a funny word -- How does silly sell? -- When humorous ads aren't funny -- Campaigns that made audiences laugh-- and buy.".
- 2007002332 title "Humor in the advertising business : theory, practice, and wit / Fred K. Beard.".
- 2007002332 type "text".