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- 2007002737 contributor B10752014.
- 2007002737 created "c2007.".
- 2007002737 date "2007".
- 2007002737 date "c2007.".
- 2007002737 dateCopyrighted "c2007.".
- 2007002737 description "Introduction : By the numbers : what's it all about? -- What is marketing's goal? -- Is email the perfect marketing tool? -- What's wrong with email? -- Subscriber engagement : what matters? -- Building a killer database -- Segmenting for relevance -- Finding or creating relevant content -- The role of email in viral and word-of-mouth marketing -- Analytics that matter -- Testing against your goals -- Using surveys, forms, and other feedback tools -- Triggers, transactions, and integration -- Are you a spammer?.".
- 2007002737 extent "ix, 294 p. ;".
- 2007002737 identifier "0470122455 (cloth)".
- 2007002737 identifier "9780470122457 (cloth)".
- 2007002737 identifier 2007002737-b.html.
- 2007002737 identifier 2007002737-d.html.
- 2007002737 identifier 2007002737.html.
- 2007002737 issued "2007".
- 2007002737 issued "c2007.".
- 2007002737 language "eng".
- 2007002737 publisher "Hoboken, N.J. : John Wiley & Sons,".
- 2007002737 subject "658.8/72 22".
- 2007002737 subject "Electronic mail systems.".
- 2007002737 subject "HF5415.1265 .B29 2007".
- 2007002737 subject "Internet marketing.".
- 2007002737 tableOfContents "Introduction : By the numbers : what's it all about? -- What is marketing's goal? -- Is email the perfect marketing tool? -- What's wrong with email? -- Subscriber engagement : what matters? -- Building a killer database -- Segmenting for relevance -- Finding or creating relevant content -- The role of email in viral and word-of-mouth marketing -- Analytics that matter -- Testing against your goals -- Using surveys, forms, and other feedback tools -- Triggers, transactions, and integration -- Are you a spammer?.".
- 2007002737 title "Email marketing by the numbers : how to use the world's greatest marketing tool to take any organization to the next level / Chris Baggott ; with Ali Sales.".
- 2007002737 type "text".