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- 2007003323 alternative "Publicité est dans le film. English".
- 2007003323 contributor B10752707.
- 2007003323 created "2007.".
- 2007003323 date "2007".
- 2007003323 date "2007.".
- 2007003323 dateCopyrighted "2007.".
- 2007003323 description "Includes bibliographical references and index.".
- 2007003323 description "Origins of and reasons for product placement. History of product placement in the cinema ; Films under a necessary advertising influence ; The useful association of cinema and advertising -- Advantages and methods of the use of product placements. Product placement : a competitive means of communication ; Professional recommendations for effective placements ; Respect for a legal framework and the desire for ethical practice ; The expert opinion : Jean-Patrick Flandé -- Branded entertainment in all its forms. Using all available vectors ; Controlling further opportunities -- Brand integration. Stage direction of brands in the twenty-first century ; Towards a new strategic brand management.".
- 2007003323 extent "ix, 266 p. :".
- 2007003323 identifier "0749449403".
- 2007003323 identifier "9780749449407".
- 2007003323 identifier 2007003323-d.html.
- 2007003323 identifier 2007003323-b.html.
- 2007003323 identifier 2007003323.html.
- 2007003323 issued "2007".
- 2007003323 issued "2007.".
- 2007003323 language "eng fre".
- 2007003323 language "eng".
- 2007003323 publisher "London ; Philadelphia : Kogan Page,".
- 2007003323 subject "Branding (Marketing)".
- 2007003323 subject "HF6146.P78 L4413 2007".
- 2007003323 subject "Product management.".
- 2007003323 subject "Product placement in mass media.".
- 2007003323 tableOfContents "Origins of and reasons for product placement. History of product placement in the cinema ; Films under a necessary advertising influence ; The useful association of cinema and advertising -- Advantages and methods of the use of product placements. Product placement : a competitive means of communication ; Professional recommendations for effective placements ; Respect for a legal framework and the desire for ethical practice ; The expert opinion : Jean-Patrick Flandé -- Branded entertainment in all its forms. Using all available vectors ; Controlling further opportunities -- Brand integration. Stage direction of brands in the twenty-first century ; Towards a new strategic brand management.".
- 2007003323 title "Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu.".
- 2007003323 title "Publicité est dans le film. English".
- 2007003323 type "text".