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- 2007004083 contributor B10753652.
- 2007004083 created "c2007.".
- 2007004083 date "2007".
- 2007004083 date "c2007.".
- 2007004083 dateCopyrighted "c2007.".
- 2007004083 description "Includes bibliographical references and index.".
- 2007004083 description "The need for blogger relations -- Determining if your organization should blog -- Developing a blogger relations strategy -- Blogging guidelines for companies -- Tools for blogger relations -- Writing for blogger relations -- Dialogue and the art of conversation for effective blogger relations -- Brand strategies for effective blogging -- Blogosphere communities : lessons from the automobile blogging community -- Blogs from the customer's perspective -- The future of blogger relations : podcasting, Web 2.0, and social media.".
- 2007004083 extent "xvi, 224 p. :".
- 2007004083 identifier "075068416X".
- 2007004083 identifier "9780750684163".
- 2007004083 identifier 2007004083-d.html.
- 2007004083 identifier 2007004083.html.
- 2007004083 issued "2007".
- 2007004083 issued "c2007.".
- 2007004083 language "eng".
- 2007004083 publisher "Amsterdam ; Boston : Elsevier/Butterworth-Heinemann,".
- 2007004083 subject "659.20285/4678 22".
- 2007004083 subject "Blogs.".
- 2007004083 subject "Business communication Blogs.".
- 2007004083 subject "Business enterprises Blogs.".
- 2007004083 subject "HD30.37 .C33 2007".
- 2007004083 subject "Internet marketing.".
- 2007004083 tableOfContents "The need for blogger relations -- Determining if your organization should blog -- Developing a blogger relations strategy -- Blogging guidelines for companies -- Tools for blogger relations -- Writing for blogger relations -- Dialogue and the art of conversation for effective blogger relations -- Brand strategies for effective blogging -- Blogosphere communities : lessons from the automobile blogging community -- Blogs from the customer's perspective -- The future of blogger relations : podcasting, Web 2.0, and social media.".
- 2007004083 title "Strategies and tools for corporate blogging / John Cass.".
- 2007004083 type "text".