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- 2007004230 contributor B10753835.
- 2007004230 contributor B10753836.
- 2007004230 created "2007.".
- 2007004230 date "2007".
- 2007004230 date "2007.".
- 2007004230 dateCopyrighted "2007.".
- 2007004230 description "Includes bibliographical references and index.".
- 2007004230 description "The heart of the matter -- The evolution of magic -- With an eye on execution -- With an eye on the contextual -- With an eye on strategy -- Beyond strategic vs executional -- Inventing a brand -- Communication combinations -- Knowing your HOCOS -- Generating ideas -- Judging brand ideas : trout or trolley.".
- 2007004230 extent "p. cm.".
- 2007004230 identifier "9780470026014 (cloth : alk. paper)".
- 2007004230 identifier 2007004230-b.html.
- 2007004230 identifier 2007004230-d.html.
- 2007004230 identifier 2007004230.html.
- 2007004230 issued "2007".
- 2007004230 issued "2007.".
- 2007004230 language "eng".
- 2007004230 publisher "Hoboken, NJ : Wiley,".
- 2007004230 subject "658.8/101 22".
- 2007004230 subject "Advertising.".
- 2007004230 subject "Brand name products.".
- 2007004230 subject "Branding (Marketing)".
- 2007004230 subject "Communication in marketing.".
- 2007004230 subject "HF5415.123 .T388 2007".
- 2007004230 tableOfContents "The heart of the matter -- The evolution of magic -- With an eye on execution -- With an eye on the contextual -- With an eye on strategy -- Beyond strategic vs executional -- Inventing a brand -- Communication combinations -- Knowing your HOCOS -- Generating ideas -- Judging brand ideas : trout or trolley.".
- 2007004230 title "Rigorous magic : communication ideas and their application / Jim Taylor & Steve Hatch.".
- 2007004230 type "text".