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- 2007006551 contributor B10756605.
- 2007006551 created "c2007.".
- 2007006551 date "2007".
- 2007006551 date "c2007.".
- 2007006551 dateCopyrighted "c2007.".
- 2007006551 description "Includes bibliographical references (p. 225-234) and index.".
- 2007006551 description "Looking from the outside in -- Capturing the ecosystem of demand -- Creating the demand landscape--Reframing the opportunity space -- Structuring the opportunity space -- Formulating a strategic blueprint for action -- Creating customer advantage -- Connecting with and engaging customers -- Internalizing the innovation and growth agenda.".
- 2007006551 extent "xiii, 253 p. :".
- 2007006551 identifier "1422101657".
- 2007006551 identifier "9781422101650 (hardcover : alk. paper)".
- 2007006551 identifier 2007006551-b.html.
- 2007006551 identifier 2007006551-d.html.
- 2007006551 identifier 2007006551.html.
- 2007006551 issued "2007".
- 2007006551 issued "c2007.".
- 2007006551 language "eng".
- 2007006551 publisher "Boston, Mass. : Harvard Business School Press,".
- 2007006551 subject "658.4/06 22".
- 2007006551 subject "Consumers Research.".
- 2007006551 subject "Consumers' preferences.".
- 2007006551 subject "HF5415.153 .J63 2007".
- 2007006551 subject "New products.".
- 2007006551 tableOfContents "Looking from the outside in -- Capturing the ecosystem of demand -- Creating the demand landscape--Reframing the opportunity space -- Structuring the opportunity space -- Formulating a strategic blueprint for action -- Creating customer advantage -- Connecting with and engaging customers -- Internalizing the innovation and growth agenda.".
- 2007006551 title "Hidden in plain sight : how to find and execute your company's next big growth strategy / Erich Joachimsthaler.".
- 2007006551 type "text".