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- 2007006914 contributor B10757043.
- 2007006914 contributor B10757044.
- 2007006914 created "c2007.".
- 2007006914 date "2007".
- 2007006914 date "c2007.".
- 2007006914 dateCopyrighted "c2007.".
- 2007006914 description "Includes bibliographical references (p. [249]-262) and index.".
- 2007006914 description "Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.".
- 2007006914 extent "xiv, 269 p. :".
- 2007006914 identifier "0470028807".
- 2007006914 identifier "9780470028803".
- 2007006914 identifier 2007006914-b.html.
- 2007006914 identifier 2007006914-d.html.
- 2007006914 identifier 2007006914.html.
- 2007006914 issued "2007".
- 2007006914 issued "c2007.".
- 2007006914 language "eng".
- 2007006914 publisher "Chichester, England ; Hoboken, NJ : Wiley,".
- 2007006914 subject "658.8/12 22".
- 2007006914 subject "Business networks.".
- 2007006914 subject "HF5415.55 .D66 2007".
- 2007006914 subject "Industrial management.".
- 2007006914 subject "Relationship marketing.".
- 2007006914 subject "Strategic alliances (Business)".
- 2007006914 tableOfContents "Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.".
- 2007006914 title "Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole.".
- 2007006914 type "text".