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- 2007008867 contributor B10759349.
- 2007008867 created "c2007.".
- 2007008867 date "2007".
- 2007008867 date "c2007.".
- 2007008867 dateCopyrighted "c2007.".
- 2007008867 description "Includes bibliographical references and index.".
- 2007008867 description "The creation of the modern NFL in the 1960s -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white.".
- 2007008867 extent "326 p. ;".
- 2007008867 identifier "0807831425 (cloth : alk. paper)".
- 2007008867 identifier "9780807831427 (cloth : alk. paper)".
- 2007008867 identifier 2007008867.html.
- 2007008867 issued "2007".
- 2007008867 issued "c2007.".
- 2007008867 language "eng".
- 2007008867 publisher "Chapel Hill : University of North Carolina Press,".
- 2007008867 spatial "United States".
- 2007008867 subject "796.332/64 22".
- 2007008867 subject "Football United States Management.".
- 2007008867 subject "Football United States Marketing.".
- 2007008867 subject "GV954.3 .O75 2007".
- 2007008867 subject "National Football League.".
- 2007008867 tableOfContents "The creation of the modern NFL in the 1960s -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white.".
- 2007008867 title "Brand NFL : making and selling America's favorite sport / Michael Oriard.".
- 2007008867 type "text".