Matches in Library of Congress for { <http://lccn.loc.gov/2007009240> ?p ?o. }
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- 2007009240 contributor B10759798.
- 2007009240 created "c2007.".
- 2007009240 date "2007".
- 2007009240 date "c2007.".
- 2007009240 dateCopyrighted "c2007.".
- 2007009240 description "Profit and loss fundamentals -- Profit and loss component details -- Managing the P&L -- Measuring marketing effectiveness -- Measuring return on investment -- Marketing financials -- Improving response : modeling and analytics -- Creating a marketing financials worksheet -- Relevant marketing automation information -- Financial and marketing information integration -- Marketing customer information -- Data acquisition, storage, and retrieval -- Data warehouse hardware and software configuration -- Making information useful : access, delivery, and organization -- Information map -- Using information -- Response testing -- Modeling -- Optimizing contact strategy -- Strategic marketing.".
- 2007009240 extent "xiii, 346 p. :".
- 2007009240 identifier "047012542X (cloth)".
- 2007009240 identifier "9780470125427 (cloth)".
- 2007009240 identifier 2007009240-b.html.
- 2007009240 identifier 2007009240-d.html.
- 2007009240 identifier 2007009240.html.
- 2007009240 isPartOf "Wiley and SAS business series".
- 2007009240 issued "2007".
- 2007009240 issued "c2007.".
- 2007009240 language "eng".
- 2007009240 publisher "Hoboken, N.J. : John Wiley & Sons,".
- 2007009240 subject "658.8/72 22".
- 2007009240 subject "Direct marketing.".
- 2007009240 subject "HF5415.126 .L47 2007".
- 2007009240 subject "Marketing Data processing.".
- 2007009240 tableOfContents "Profit and loss fundamentals -- Profit and loss component details -- Managing the P&L -- Measuring marketing effectiveness -- Measuring return on investment -- Marketing financials -- Improving response : modeling and analytics -- Creating a marketing financials worksheet -- Relevant marketing automation information -- Financial and marketing information integration -- Marketing customer information -- Data acquisition, storage, and retrieval -- Data warehouse hardware and software configuration -- Making information useful : access, delivery, and organization -- Information map -- Using information -- Response testing -- Modeling -- Optimizing contact strategy -- Strategic marketing.".
- 2007009240 title "Marketing automation : practical steps to more effective direct marketing / Jeff LeSueur.".
- 2007009240 type "text".