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- 2007011449 contributor B10762444.
- 2007011449 created "c2007.".
- 2007011449 date "2007".
- 2007011449 date "c2007.".
- 2007011449 dateCopyrighted "c2007.".
- 2007011449 description "Includes bibliographical references and index.".
- 2007011449 description "What's in a name? -- IP addresses -- Domain names -- Search engines -- First impressions last -- How the human brain works -- Whole-brain branding -- The good, the bad, and the largely indifferent -- Who has the prettiest child? -- Say what you mean and mean what you say -- About us -- Products and services -- Contact us -- FAQs -- News and investor relations -- Search engines and site maps -- It's a small world after all -- The hypothetical Pie Co. -- Brand positioning -- Segmentation -- Okay, you built it; that doesn't mean they're coming -- Online clubs and memberships -- The online community -- Playing games -- Offline/online vouchers -- Competitions -- Other stuff -- Functionality now and for the future -- Java, Flash, and techie stuff -- Functionality -- The luxury brand debate -- Online shopping -- The winds of change -- Conclusions -- It's all in the best possible taste -- Corporate philanthropy and the Web -- Charity begins at home -- The giving mall -- The Web's contribution -- The emotionally intelligent Web site -- What is emotional intelligence? -- EI and the branded Web site -- The Web site emotional intelligence model -- The emotional impact of a branded Web site -- The evolution of a branded Web site -- Epilogue -- Glossary -- Index.".
- 2007011449 extent "xv, 255 p. :".
- 2007011449 identifier "1581154887 (hardcover)".
- 2007011449 identifier "9781581154887 (hardcover)".
- 2007011449 identifier 2007011449-b.html.
- 2007011449 identifier 2007011449-d.html.
- 2007011449 identifier 2007011449.html.
- 2007011449 issued "2007".
- 2007011449 issued "c2007.".
- 2007011449 language "eng".
- 2007011449 publisher "New York : Allworth Press,".
- 2007011449 subject "658.8/2702854678 22".
- 2007011449 subject "Brand name products.".
- 2007011449 subject "Electronic commerce.".
- 2007011449 subject "HF5415.1265 .C6363 2007".
- 2007011449 subject "Internet marketing.".
- 2007011449 subject "Web sites Design.".
- 2007011449 tableOfContents "What's in a name? -- IP addresses -- Domain names -- Search engines -- First impressions last -- How the human brain works -- Whole-brain branding -- The good, the bad, and the largely indifferent -- Who has the prettiest child? -- Say what you mean and mean what you say -- About us -- Products and services -- Contact us -- FAQs -- News and investor relations -- Search engines and site maps -- It's a small world after all -- The hypothetical Pie Co. -- Brand positioning -- Segmentation -- Okay, you built it; that doesn't mean they're coming -- Online clubs and memberships -- The online community -- Playing games -- Offline/online vouchers -- Competitions -- Other stuff -- Functionality now and for the future -- Java, Flash, and techie stuff -- Functionality -- The luxury brand debate -- Online shopping -- The winds of change -- Conclusions -- It's all in the best possible taste -- Corporate philanthropy and the Web -- Charity begins at home -- The giving mall -- The Web's contribution -- The emotionally intelligent Web site -- What is emotional intelligence? -- EI and the branded Web site -- The Web site emotional intelligence model -- The emotional impact of a branded Web site -- The evolution of a branded Web site -- Epilogue -- Glossary -- Index.".
- 2007011449 title "The art of digital branding / Ian Cocoran.".
- 2007011449 type "text".