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- 2007012868 abstract "On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks to gather information, reading only what we need. We are all too busy to read much on the web. This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site. Learn how to create usable and useful content for the web from the master. The author has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use. This book will help anyone creating web content do it better.".
- 2007012868 contributor B10764143.
- 2007012868 created "c2007.".
- 2007012868 date "2007".
- 2007012868 date "c2007.".
- 2007012868 dateCopyrighted "c2007.".
- 2007012868 description "Foreword / Steve Krug -- Acknowledgments -- 1. Content! Content! Content! -- 2. People! People! People! -- 3. Starting well : home pages -- 4. Getting there : pathway pages -- 5. Writing information, not documents -- 6. Focusing on your essential messages -- 7. Designing your web pages for easy use -- 8. Tuning up your sentences -- 9. Using lists and tables -- 10. Breaking up your text with headings -- 11. Using illustrations effectively -- 12. Writing meaningful links -- 13. Getting from draft to final web pages -- Interlude : creating an organic style guide -- Bibliography -- Subject index -- Index of web sites shown as examples.".
- 2007012868 description "Includes bibliographical references (p. 349-352) and indexes.".
- 2007012868 description "On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks to gather information, reading only what we need. We are all too busy to read much on the web. This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site. Learn how to create usable and useful content for the web from the master. The author has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use. This book will help anyone creating web content do it better.".
- 2007012868 extent "xviii, 365 p. :".
- 2007012868 identifier "0123694868".
- 2007012868 identifier "9780123694867".
- 2007012868 identifier 2007012868-d.html.
- 2007012868 identifier 2007012868.html.
- 2007012868 isPartOf "The Morgan Kaufmann series in interactive technologies".
- 2007012868 issued "2007".
- 2007012868 issued "c2007.".
- 2007012868 language "eng".
- 2007012868 publisher "Amsterdam ; Boston : Elsevier/Morgan Kaufmann Publishers,".
- 2007012868 subject "006.7 22".
- 2007012868 subject "Online authorship.".
- 2007012868 subject "TK5105.888 .R427 2007".
- 2007012868 subject "Web site development.".
- 2007012868 subject "Web sites Design.".
- 2007012868 tableOfContents "Foreword / Steve Krug -- Acknowledgments -- 1. Content! Content! Content! -- 2. People! People! People! -- 3. Starting well : home pages -- 4. Getting there : pathway pages -- 5. Writing information, not documents -- 6. Focusing on your essential messages -- 7. Designing your web pages for easy use -- 8. Tuning up your sentences -- 9. Using lists and tables -- 10. Breaking up your text with headings -- 11. Using illustrations effectively -- 12. Writing meaningful links -- 13. Getting from draft to final web pages -- Interlude : creating an organic style guide -- Bibliography -- Subject index -- Index of web sites shown as examples.".
- 2007012868 title "Letting go of the words : writing Web content that works / Janice (Ginny) Redish.".
- 2007012868 type "text".